Clepherâs Rebrand: Dodging Metaâs âNo-No Listâ in Style!
In a twist of tech, Clever Messenger is trading its name for Clepher, thanks to Metaâs âno-no listâ blacklisting the word âMessenger.â The new look isnât just about dodging bullets, but seizing the chance to realign, rebrand, and resonate. We started in 2016 as a simple chatbot tool for Messenger, but weâre so much more than that now. We had to say goodbye to âClever Messengerâ at some point as it no longer aligned with our identity. Fortunately, this rebrand was planned in Q4 of 2023 already, and due to Meta putting âMessengerâ in their âno-no listâ, we pulled it forward to Q3.
Meet Clepher: Not just a quick pivot, but a strategic hop!
Itâs an exciting chance to refresh, re-emphasize our mission, and resonate more with our users. This rebrand is a big opportunity to step up our game and go all-in on innovation revolving around messaging, chatbots, and AI. First, choosing âClepherâ wasnât a random shot in the dark. It was a deliberate, strategic move that followed careful thought and consideration.
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âClepherâ links back to our roots. It nods to our original identity, Clever Messenger, while being distinct and unique. This connection to our past shows that while embracing change, we also honor our history.
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Itâs unique, catchy, and easy to remember. It stands out in the crowd, helping to raise our brandâs visibility and recall. With just two syllables, itâs punchy and fast off the tongue, perfect for digital natives.
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âClepherâ has a tech-forward sound. It combines âcleverâ and âcipher,â subtly implying a blend of smart communication with AI and tech-savviness, the key components of our brand.
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âClepherâ reflects our adaptability and resilience. The name change signifies our ability to maneuver through challenges and continue to provide excellent service to our users, regardless of external obstacles.
In short, Clepher â a name that embraces our past, stands out, showcases our tech-savvy approach, and signifies our resilience. But Clepher is not only a fresh, catchy identity that clicks. The rebrand also means rethinking strategies. As we debut as Clepher, we rework our messaging and branding to better connect with users.
Yup, changing identities can be tricky, but Clepher is committed to keeping the trust of our users. Thatâs why you see us going all-in on transparency about the rebrand. To wrap up, Clepher is not just our bold response to Metaâs âno-no list.â But a clever move towards reinvention, gaining more presence, and breaking past barriers.
As we stride forward with Clepher, our focus on users and dedication to excellence promise an exciting future in digital communication. Many new features are on the horizon, and an entirely new app has been built from the ground up! We canât wait to share everything with you in the coming months.
Finally, you may still see some mentions of the Clever Messenger brand here and there. These will get replaced with Clepher ASAP. We'll make sure the transition will go smooth.
Now, for the fun part: You also get a FREE upgrade to the new Clepher app 100% FREE of charge when it's ready! The new Clepher app is expected to launch within the next 6 months.
Hereâs to you!
Stefan & The Clepher Team
