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Since mobile phones play a pivotal role in the overall growth of marketing spend worldwide, mobile marketing has become a primary mode of digital marketing because it’s cost-efficient and conversion-oriented.

With users spending 5 to 6 hours on their mobiles daily, the average time spent on phones is increasing. That’s why nearly 55.68% of web traffic originates from mobile devices, making mobile campaigns a go-to option for reaching and engaging customers.

With that in mind, let’s discuss different types and the most innovative examples of mobile marketing campaigns.

What is Mobile Marketing?

Mobile marketing uses tablets and smartphones to promote brand awareness, products, and services. It uses the features of modern mobile technology, including location services, to craft advertising campaigns based on an individual’s location.

Mobile advertising campaigns use in-app marketing messages, push notifications, pop-ups, apps, mobile websites, search ads, location-based ads, SMS/MMS, and more.

Because people seem to check their phones every second, mobile advertising strategies personalized to customers tend to be seen very quickly.

With their ability to leverage location data, mobile ad campaigns deliver hyper-individual marketing campaigns. These cost-efficient efforts result in higher customer engagement, generating more leads and high customer retention rates, which you strive to see.

Various Types of Mobile Marketing Campaign Goals

Although the methods and technology used in mobile marketing campaigns may differ, the goals you are looking to achieve will be the same. When advertising your products/services, you want potential customers, leads, sales, list growth, and more revenue. Marketing through mobile makes it easy to hit your targets.

The most effective and engaging mobile campaigns are built around the goals like:

• Raising Brand Awareness Among the Target Audience: Mobile ads help your brand stand tall and reach the targeted audience through targeted brand awareness campaigns.
• Customer Retention: Advertising through mobile devices helps you retain your existing customers by gaining their trust and liking.
• Collecting Invaluable Feedback: Mobile campaigns help users collect invaluable feedback through testimonials and reviews and improve their services.
• Gaining Opt-in Requests: With effective mobile marketing, users can grow their email and SMS lists and navigate people to their opt-in forms from social media, your website, email, and SMS marketing.
• Notify Smartphone Users: Customers are continuously notified about the real-time updates of any ongoing promotion through push notifications on their mobile phones.
• Running Effective Referral Campaigns: Another theme of mobile promotion involves customers referring their friends and colleagues on mobile phones.
• Personalizing Through Unique Content: Crafting dynamic content to promote your brand is another effective mobile advertising strategy that helps engage more customers and generate leads.
• Offering Location-Based Services and Offers: Mobile marketing campaigns aim to provide location-based services and promotional offers that increase the user’s engagement.
• Winning Back the Customers Who Are on the Edge of Churn: Effective mobile advertising strategies win back customers who are confused about choosing the best services. These customers make purchases from your website using their mobile devices and reap the benefits of your services.

10 Incredible Examples of Mobile Marketing Campaigns Done Right

Now, let’s discuss some of the most successful mobile marketing campaigns that leveraged mobile phones to increase brand awareness.

We will also examine why they work and how you can apply these ideas to your mobile advertising strategy.

Domino’s – Piece of the Pie Rewards Program

The pizza chain Domino’s had to go big to compete with Pizza Hut, the official Super Bowl sponsor, and gain people’s attention in their app promotion ideas. The brand achieved this mark by launching its innovative “Piece of the Pie” Rewards Program.

The program allowed customers to sign up for the Reward Program and earn points for scanning or uploading pictures of any pizza, even if it was not Domino’s!

This ninja mobile campaign only required a simple AI-built pizza-scanning mobile app, which, in turn, helped tons of user-generated content and kept Domino’s at the top. Moreover, it built a new base for Domino’s brand awareness.

IKEA Place’s Augmented Reality Technique

Ikea Place is a great example of a mobile advertising campaign that serves a dual purpose. It, along with allowing smartphone users to browse their catalog, also helps them check out how a piece of furniture would fit in its surroundings.

For this, IKEA relies on the most cutting-edge mobile marketing strategy, augmented reality (AR), which overlays a life-scale image of the object against the backdrop captured by the camera.

With this guerilla technique, Ikea Place has earned 370,000+ monthly active users worldwide. Moreover, this ninja strategy increased the engagement rate, as users spent an average of 8 minutes on the app.

GasBuddy – Geofencing

When there is a gas shortage, who should you call? The answer is GasBuddy. In 2021, the GasBuddy app climbed to the number one spot for the most used app after the hack of a major U.S. pipeline. The firm works with over 100,000 gas stations in the U.S. and Canada to connect vehicle drivers looking for a deal.

GasBuddy offers location-based information to its users when they are searching for the lowest-priced gas stations in their surroundings. The app uses geolocation data to deliver regionally personalized data to its users.

Picard – Holiday Shopping

Want to create your holiday meal plan by seeking help from your grocer? It’s quite easy because Picard, a French frozen food company, offers the same services.

They use RCS (Rich Communication Services) to allow their customers to set their holiday meal plans by considering their dietary preferences, budget, and cooking interests. RCS’s conversational messaging technology is only compatible with Androids; therefore, they have a rich SMS campaign, getting excellent results.

This technique observed a 42% higher engagement rate, and 10% more website redirections happened. It was an effective marketing campaign to enhance brand awareness and boost sales with more revenue.

Calvin Klein – #MyCalvins

Sometimes, a mobile campaign is all about cashing the existing potential opportunities.

This idea worked wonderfully for the famous undergarments brand Calvin Klein when supermodel Miranda Kerr used the #MyCalvins hashtag. At that time, she had no idea she would be kicking off an effective marketing campaign for the brand.

Her Instagram post, which currently has more than 185,000 likes, has raised awareness about the social media platform’s engagement potential. The brand drew the attention of other celebrities like Trey Songz, Fergie, and Chiara Ferragni, along with social media influencers such as Aimee Song and Bryanboy, to promote the hashtag as far and wide as possible.

This effective mobile trend is reaping the benefits and remains relevant even today!

Scrabble – One of the Free WIFI Mobile Campaigns

To what extent can you get some high-speed internet access?

Ogilvy & Mather, the advertising giants, asked Paris this question by considering their “Free Wi-Fi” mobile marketing campaign.

Scrabble partnered with this French advertising agency to offer smartphone users, especially in disadvantaged areas, free Wi-Fi access.

The main idea was to show off spelling skills and rack up more points to access the internet longer. Scrabble promoted the idea through effective social media marketing campaigns as well.

The results were amazing as users unscrambled 6000 words in just two weeks to get more than 110,000 minutes of free WIFI. This successful promotional campaign helped Scrabble to become a leading brand.

Uber – A Location-Based Marketing Tactic

Uber’s push notifications are a great example of a location-based marketing campaign with key elements like timeliness and urgency.

A turned-on location and push notification in the app help Uber users stay informed about recent rate drops and rise in a particular area, following the service’s demand.

This engaging tactic combines geofencing and FOMO to get users to open the app and book rides through Uber instead of another service.

Starbucks – A Personalized SMS Marketing Strategy

While most marketers have reduced advertising through SMS, Starbucks has heavily used the SMS conduit to draw more customer engagement and increase the sales of its products.

After downloading the app, users can explore the options and opt-in for its SMS marketing list. After activating it, users will start receiving personalized messages regarding their orders, ongoing deals and offers, bill receipts, and reward point notifications via the app.

Furthermore, Starbucks managed trivia contests and other similar games by running interactive SMS campaigns for their SMS list subscribers. Users winning contests received free drinks as rewards.

These SMS incentives helped Starbucks boost engagement, loyalty, and retention and stay on top of the list.

Sephora – A Location-Based Digital Marketing Mobile Campaign

Sephora is a European beauty brand that uses location-based mobile advertising tactics to augment its omnichannel marketing potential and boost customer traffic in its brick-and-mortar stores.

Users who put a specific range around the physical store will get a discount code or an offer through a push notification that incentivizes them to visit the store. The simple, concise, and engaging copy of the notification highlights the convenience and benefits of the in-person shopping experience.

Further, the Sephora mobile app uses beacon technology to identify a customer entering the store and conveys relevant information through app push notifications to make their shopping experience the best. Sometimes, it shares the store map to help customers locate their favorite products easily. This ensures a more personalized and engaging user experience, convincing users to return.

Burger King – Burn That Ad

Burger King is a famous brand that ran a real-time trolling campaign called “Burn That Ad” to take cheeky taunts at the competition. This mobile campaign helped the brand grow its awareness to a vast targeted audience.

The AR scanner in the Burger King app lets users find and virtually burn rival ads to win a free Whopper!

Though it is not the best or most ethical way to generate more conversions, the example of mobile marketing was the best move to be taken in poor taste.

This exciting marketing campaign engaged many customers, and they enjoyed trying out the new piece of technology. Burger King got the opportunity to enjoy the benefits of their competitor’s investment.

In-App Engagement Solution – Run Your Mobile Campaigns with Clepher

Clepher, an AI-powered Chatbot builder, puts that within your grasp via its tools, helping you manage everything from text chat to voice video chat, efficient customer support, in-app inboxes, and more.

Clepher’s AI-powered automation helps run mobile advertising effectively, build lasting customer relationships, and achieve quick brand growth.

The Bottom Line About Successful Mobile Marketing Examples

The mobile marketing examples we have shared here indicate that this is the era of mobile marketing that helps you promote your brand quickly and affordably.

Connect with mobile users, use these mobile marketing campaigns as a starting point to engage with your targeted audience, and innovate ways to elevate your brand.

Acquiring Clepher’s services in this regard can help you build and manage a flawless mobile customer experience. Thus, visit our site, check out our affordable packages, and see how we have helped our customers in their mobile campaigns.

FAQs

What does it mean by mobile marketing tools?

What are the advantages of mobile marketing?

Following are some of the advantages of employing mobile marketing:

1. Easy to access
2. No high-level technology or significant technical experience is required
3. Extremely cost-effective
4. Offers a variety of packages to choose from
5. Reach your customers in real-time

What is the most common type of mobile marketing campaign?

Banner ads are the most common type of mobile advertising. These are simple, effective, and widely used ads that help users reach a broad audience of smartphone users. Their easy integration with various apps and websites makes them a versatile tool in mobile marketing campaigns.

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