13 MIN READ

Wow! Did you know your average Facebook user clicks on 12 ads every month? That’s a lot of potential traffic for your business! It doesn’t end here. Hootsuite found that you can reach 2.14 billion people with your message using Facebook Ads. Are you thinking of using Facebook Ads but don’t know where to start? Keep reading to find out how to create Facebook Ads that actually convert! Facebook is the biggest social media platform, with 2.6 billion monthly active users. It’s untapped; the potential for businesses is massive! Facebook ads effectively reach out to your target audience and promote your product or service. When done right, Facebook Ads can be a powerful tool to grow your business.

Though Facebook is an ideal platform to promote your business, a lot of businesses don’t know how to create Facebook Ads that actually convert. You can’t simply create an ad and expect people to start flooding your website. Your Facebook Ads need to be strategic, relevant, and interesting if you want people to take notice. Creating high-converting Facebook Ads is not as difficult as it may seem. With a little bit of effort, you can create Ads that will help you achieve your business goals. In this article, I plan to teach you How to Create Facebook Ads That Convert! I will share with you some tips and tricks that will help you create high-converting Facebook Ads. By the end of this article, you will know how to create Facebook Ads that actually get results!

Here are some tips on how to create Facebook Ads that convert:

1) Always Have a Goal in Mind

When creating your Facebook Ad, it is essential to have a goal in mind. What do you want your ad to achieve? Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Your goal will determine the type of Ad you create. It is important to have a clear goal from the start so that you can create an ad that is focused and effective. Without a specific goal, your Ad will be all over the place and won’t be effective.

2) Create Irresistible, Powerful Headlines

Headlines are the first thing people see when they come across your ad. You have a split second to make a good impression and grab attention. If your headline is weak, people will scroll right past your ad. Your headline should be strong, engaging, and relevant to your product or service. It should be something that makes people want to learn more.

Here are some examples of good headlines:

Guess which one is more likely to make someone stop and read the ad?

• Option 1: Chatbots for Business – Now Available!
• Option 2: Need More Customers? Chatbots Can Help!

Option 2 is more likely to stop someone in their tracks and make them want to learn more. The headline is interesting and relevant to the product. Option 1, on the other hand, is not as compelling. Though it’s also specific to the product, it doesn’t make the reader want to know more. The second one has a pain point discussed: the urge to get more customers. When creating headlines for your Facebook Ads, make sure they are interesting, relevant, and specific to your product. Headlines are essential if you want to create Facebook ads that convert!

3) Use Compelling Images

Images are worth a thousand words. They are a key element of your ad and can make or break it.  The image is what people will see first, even before the headline. That’s why it’s essential to use images that are high quality and relevant to your product or service. Your image should catch people’s attention and make them want to learn more. I can’t stress enough how important it is to use high-quality images. A lot of businesses make the mistake of using low-quality photos or stock photos that don’t really say anything about their product.

Here are some essential points to keep in mind when choosing an image for your Facebook Ads:

The image should be identifiable:

People should be able to tell what your product is just by looking at the image. They see thousands of ads every day, so make sure your product is easily identifiable. Let’s say you are a dentist. What image would you use for your ad? Probably a big smiling tooth or a close-up of teeth being brushed. These are both images that are easily identifiable and relevant to your product.

For instance, check this ad from Smilebydrk:

Do you see the image? White teeth with a smiling face. And it’s a close-up so that you can see all the details. This image is easily identifiable and relevant to the product.

Use images that don’t seem salesy

Now that’s very obvious. The purpose of an ad is to sell. But that doesn’t mean your image should look like a sales pitch. Your image should be natural and not look like you’re trying too hard to sell something. The point is to make your marketing look as organic as possible. People should want to buy your product because they see it as something they need or want, not because you’re shoving it down their throats. That’s what Nike does! They don’t use images of models wearing their shoes with a Nike logo in the corner. The picture is high quality but seems very natural. It doesn’t look salesy at all.

Check this screenshot from Nike:

 

Do you see that? How simple yet effective is the image? It’s just a girl standing in a natural pose, smiling. The image looks organic and not forced, which is what you want.

Choose the right size:

Images should be a minimum of 1200×628 pixels for the best quality. You want your image to be high quality, so make sure it’s at least 1200×628 pixels. This is the size that Facebook recommends. Your image should also be less than 5MB. If you use an image that’s too small, it will look pixelated and of low quality. On the other hand, it will take too long to load if it’s too big, and people will lose interest. So, make sure your image is the right size!

4) Understand the Right Length of Your Ads

Your ad should be short and to the point. People have a very short attention span, so you want to make sure your ad is easy to read and understand. The headline and the copy are the most important parts of your ad, so make sure they are clear and concise. Your ad should be able to communicate your message in a few seconds. If people have to spend too much time figuring out what your ad is about, they will lose interest and move on. Imagine your ad stops the scrolling, but the headline is too long to consist of a paragraph? No one will bother to read it. So, make sure your headline is short and to the point. The rule of thumb is to keep your ad under 20% text.

This means your headline should be one or a maximum of two liners. This is true, especially with the demography of Facebook users being between 30-45. People of this age group never want to read long paragraphs, so you want to make sure your ad can be read and understood quickly.

For instance, take a look at this ad from One Solution Home Care:

Do you see the headline? How simple yet perfect it is. It’s just one line, but it’s enough to communicate the message. Their main focus is the message, not the length of the ad.

And that’s what you want!

5) Call to Action That Converts

Your call to action should be clear and concise. You want people to know exactly what you want them to do, whether clicking on your ad or buying your product. The CTR tells people what to do next, so make sure it’s something that converts. You need to experiment with your call to action to see what works best for you. Try different CTAs and see which ones get the most clicks.

Here are some examples of effective calls to action:

• Get Started with Chatbots for Small Businesses!
• See How Chatbots Can Improve Your Business’ Conversion Rate at No Cost!
• Let Clepher Optimize Your Customer Service!

Do you see that? How strategic yet effective are these calls to action? They are short and to the point, and they offer value.  This is what you want your call to action to be!

Your CTA shouldn’t be very generic like:

• Learn more
• Sign up now
• Download

These are too generic, and they don’t offer any value. Instead, try to be more specific and offer something that will benefit the user.

6) Use Discounts to Improve Your Facebook Ads’ Performance

Discounts are a great way to improve your Facebook ads’ performance. People love getting discounts, so you’re more likely to get clicks and conversions if you offer a discount. You can offer a discount on your product, shipping, or even services. It all depends on what you’re selling and what would be most beneficial for the user. For instance, if you’re selling a  product, you can offer a discount on the product itself. Or, if you’re selling a service, you can offer a discount on the first month of service. You can also offer a shipping discount to sweeten the deal. Free shipping is always an excellent incentive for people to buy! Do you know why Black Friday sales are so popular? Because people love getting discounts!

Check this screenshot from DogCare:

Though it’s specific to Black Friday, you can utilize the strategy for any other day.

The big 25% off is hard to miss, right? And it’s an incentive for people to buy. This is what you want your discount to be!  You can also offer a discount if someone buys a certain amount of products. For instance, you can offer a 10% discount if someone buys 3 products or more. This is a great way to increase your sales and get people to buy more of your products!

7) Lead Generation Forms That Convert

People love getting free stuff, so you’re more likely to get conversions if you offer a lead magnet in your ads. A lead magnet is a freebie you offer in exchange for someone’s contact information. This can be anything from a free eBook to a free course. It all depends on what you’re selling and what would be most beneficial for the user. The key here is to offer something that is high quality and valuable. If you offer a low-quality lead magnet, people will know it, and they won’t be interested. But if you offer something high quality and valuable, people will be more likely to sign up for it.

The point is: Lead generation gives your target audience the confidence that they need to do business with you.

8) Use retargeting to improve your Facebook Ads’ performance

Retargeting is a great way to improve your Facebook ads’ performance. Retargeting is when you show your ad to people who have already visited your website or interacted with your brand somehow. This is a great way to get people to come back to your website and take action. For instance, if someone visited your website but didn’t buy anything, you can retarget them with an ad that offers a discount. Or, if someone signed up for your free eBook but didn’t download it, you can retarget them with an ad that offers the eBook again. The key here is to offer something that is of value to the user. If you can offer something that is valuable and will help the user, you’re more likely to get conversions. Retargeting always works in favor of marketers because you’re targeting people who are already interested in what you have to offer.

9) Use Comments Automation

Think about it. Your ad is great and performing well. People are commenting to know more about your product. But you can’t answer all the queries because that’ll take up all your time! And if you don’t respond to the questions, you’re likely to lose conversions. Remember, you aren’t the only one running the ads for a specific service or product. Your competitors are too. And if they’re responding to queries and you’re not, they’re more likely to get the conversion. This is where the comment automation feature of Clepher comes in handy. It helps you respond to comments on your ads automatically.

You can set up automated responses for specific keywords so that when someone comments with that keyword, they get a specific response. For instance, if someone comments, “How much does it cost?” our personalized comment automation feature will respond with “It starts at $XXX per month.” This way, you can save a lot of time and still provide valuable information to your target audience. It’s not just about telling the price to the customer via our automated responses. You can use this feature to provide any kind of information that you think will be valuable for the user.

10) Use Emotional Language

When it comes to copywriting, using emotional language is one of the best ways to get conversions. Remember, people make buying decisions based on emotions. So, if you can trigger the right emotions in your target audience, you’re more likely to get conversions. There are a lot of ways to do this. You can use power words, tell stories, or use images that evoke emotions. For instance, if you’re selling a product that helps people lose weight, you can use before and after images. This is a great way to show the user what they can achieve with your product. And when they see the results that other people have achieved, they’re more likely to buy your product.

Here is an example from Lucky Love Dog:

Do you see the headline part? Each order helps save a shelter dog. Now let me ask you, doesn’t that just tug at your heartstrings? That’s emotional marketing at its finest! When you use emotional language, you’re more likely to connect with your target audience on a personal level. And when you do that, you’re more likely to get conversions. Helping others is one of the most powerful emotions. And when you use it in your ads, you’re more likely to get conversions. Emotions trigger people to take action by clicking on your ad, visiting your website, or buying your product.

11) Use Testimonials in Your Ads

Do you know what’s more powerful than using emotional language in your ads? Using testimonials! Testimonials are one of the best ways to increase conversions. Why? Because they’re real-life examples of how your product or service has helped others. When people see how your product has helped others, they’re more likely to believe it can help them. And when they believe that, they’re more likely to take action and buy your product. I can’t put enough emphasis on how important testimonials are. Testimonials alone can increase conversions by 35%

That’s a huge number!

If you want to use testimonials in your ads, make sure they’re:

• Real – Don’t make up testimonials. It’s not worth it.
• From people your target audience can relate to; use testimonials from similar people if you’re selling a weight loss product.
• Detailed – The more detailed the testimonial, the better.

And when it comes to testimonials, Slack does it right:

See how they’ve used a testimonial from Neil Patel? He’s a well-known internet marketing expert. So, when people see that he’s using Slack, they’re more likely to believe that it’s a good product. And when they believe that, they’re more likely to buy it.

Here is another testimonial from Max Klymenko:

Do you see how testimonials from such big names can help increase conversions? Slack has always used testimonials in its ads. And that’s one of the reasons why they’re so successful. Now again, if you want to use testimonials in your ads, make sure they’re real, from people your target audience can relate to, and detailed.

12) Use Urgency

Urgency is a powerful psychological trigger. It’s been proven to increase conversions in business. Urgency works so well because it creates a sense of fear of missing out (FOMO). When people feel like they might miss out on something, they’re more likely to take action. And when it comes to Facebook ads, the best way to create a sense of urgency is to use countdown timers. Countdown timers are a great way to create urgency and increase conversions. They let people know that they only have a certain amount of time to take action. And when people see that, they’re more likely to take action and buy your product.

Here are some examples of headlines that evoke a sense of urgency:

• Only 3 spots left!
• The sale ends in 24 hours!
• Get it before it’s gone!

Let’s say it’s Christmas coming up, and you’re selling Christmas decorations. You could create an ad that would say something like: Only three days left to get your Christmas decorations! Or, if you’re selling a product that’s in high demand and you’re running low on stock, you could create an ad that would say:

Only two days left! Get it before it’s gone!

Creating a sense of urgency is a great way to increase conversions. And countdown timers are the best way to do it.

13) Test, Test, Test

The only way to know what works and what doesn’t is to test. You can have the best headline in the world, but if it doesn’t work for your target audience, it will not do you any good. The only way to know what works is to test different headlines, images, descriptions, etc., and see what gets the best results. Testing is an essential part of creating successful Facebook ads. And the good news is, it’s not as difficult or time-consuming as you might think. All you need to do is create two different ads and run them at the same time. Then, after a few days, you can see which ad performed better and ditch the other one. It’s that simple.

You can test pretty much anything you want. Here are some things you can test:

• Headlines
• Images
• Descriptions
• Call to action
• Target audience
• Ad placement
• And anything else you can think of!

The bottom line is that if you want to create successful Facebook ads, you need to test, test, test.

Conclusion

Creating successful Facebook ads is not as difficult as you might think. It needs a bit of creativity, but if you follow the tips in this post, you’ll be well on your way to creating ads that convert! Remember, the key to creating successful Facebook ads is to test, test, test! Now that you know how to create Facebook ads that actually convert, it’s time to put what you’ve learned into practice.  The times are changing. Businesses are going more into digital marketing. Facebook is one of the best ways to reach out to your target audience and promote your product or service. Your target audience has 100s of options to buy from. You need to make sure you connect with them the earliest possible, and the best solution is to use Clepher’s comment automation feature. Not only will it help increase your conversion rate, but it will also help you save time and money. Want to give it a try? Check out the special right here.

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