- Hey there, welcome to Module 5.2, Facebook Messenger Paid Advertising. Now, why use Messenger ads, Facebook Messenger ads? There's one top benefit because Facebook Messenger ads are beneficial for increasing your reach, generating more leads, making more sales and encouraging customer interaction at a way, way lower cost compared to traditional advertising on Facebook. There are actually a ton of benefits with these ads. The ones I could came up with in the little time I had in preparing this little video right here. For example, what have we been doing throughout this entire training? We were focused on generating email leads through Messenger. And that's why I'm leading in with this Instant Lead Capture. Facebook already has the email addresses of all these people connected to the platform. Once they click on an ad that leads to the chatbot on Messenger, guess what, that information is also available on Messenger. And that's why you see those Quick Reply buttons, usually, 99% of the time, already pre-populated with the email address of the Facebook user. This means that there is less friction, they only have to click on that Quick Reply in order to leave their email with you, as opposed to traditional forms where they actually need to type in their email address, which is also prone to typos and all that stuff. So Instant Lead Capture is my personal benefit #1. And I think it should be yours as well. Less friction means more completion rate, more leads for you and the ability to qualify more leads as well. Then the 2nd benefit is probably the Perfect Mobile Optimized Ad. 55% of the current Web traffic gets all the web traffic there, is globally is on mobile. So, more than half of all the users connected on the Web right now, serving on the web right now, more than half is mobile traffic. And that is only going to increase over time. Some people actually think that it will move up to 80%, 85% before it stagnates in a couple of years. But right now we are already past that 50% mark. Then again, Perfect Mobile Optimized Ads. So, once they are surfing on Messenger or on Facebook, they can click on that ad, and once they are clicking on that ad, they get redirected to Messenger within the Facebook ecosystem. So it's already cheaper clicks, And the Messenger app is already mobile optimized as well, where they can immediately engage in a conversation, something they have been doing for all these years already. I mean, people know messaging apps, they are using them constantly. So this is not something that's strange to them. That's why one of the benefits is Perfect Mobile Optimized Ads, people don't have to learn an entire new website or figure out where the forms are. They know what to do, they know which buttons to click, and it actually ties in with that Instant Lead Capture there as well. Benefit #3, probably is 24/7, Automated Lead Qualification and Follow Up. This is logically one of the best benefits as well. Your chatbot is there 24/7, and it will be there 24/7, it does not need sleep, it can ask those lead qualification questions, and it can follow up while you are sound asleep in your bed, this chatbot will do the work for you. Obviously, benefit #4 is getting really personal, personalization, using personalization in your chatbot. And attaching that to an Ad is something that's not being used a lot in traditional advertising. But you can see that there's a trend moving towards more personalization. Another benefit right here is that they have shown to outperform traditional ads 2 times all the way up to 10 times, which is just amazing. And I do think that this has all to do with the 4 points made earlier in this video because it all works together. All those simple singular benefits grouped together and provide you all these amazing results. Obviously, right now they stand out, I can see right here Europe they don't use a lot of Click-to-Messenger ads yet and in the States it's more and more becoming a thing. So, they're slowly getting used to it. Right now, it's very fairly lucrative because it's actually a different kind of ad. And this is also where it stands out in #7. It's a new innovative way to interact with your customers. So not only does the Ad stand out, but the way of interacting with customers through this ad that automatically engages them with a conversation is a whole different way of approaching your customer. So, whereas you would send them previously directly to your website and your offer, right now you send them to a conversation first to get to know your brand, to warm them up, understand what their needs are so that you can cater them better. It's a new approach and people, consumers love this approach. Benefit #8 though, the one that I listed right here is that there are 1.3 billion people and still growing rapidly on Messenger. Matter of fact, they think it will grow to 2 billion in 1 or 2 years time. It means that they will have more than 40% of the entire connected internet on Messenger which is just amazing. Which means in layman terms that your preferred audience is probably there on Messenger as well. They're great for starting a conversation as well. As part of your sales funnel, use Messenger chatbots to start a casual conversation with potential customers to build interest in your business before pitching a product. A good example is our current Welcome Flow. And I'm not sure when you are watching this video, so, I'm gonna leave a permanent link that leads to that Welcome Flow I'm actually talking about right below this video so that once you click on it, you will see that specific Flow which welcomes you, goes to a couple of questions, learning more about generate your email address, and phone number and all that good stuff. I think it's a great example, so by all means, after this video, check that Welcome Flow out, there's a link below this video. Obviously, there are a ton of advertisement types right here. But once we look at Messenger, there are actually only two types, we got Sponsored Messages on one hand, and Click-to-Messenger Ads on the other hand. Sponsored messages allow you to send personalized messages to people that previously interacted with you on Facebook, quote, unquote, a sponsored message is more like a paid broadcast, if you will. This type typically helps with re-engagement. Think of Cart Abandonment messages, or sending a broadcast to a new offer outside the 24 hour window. And then on the other hand, we got Click-to-Messenger ads, this is my favorite type of ad. This type appears in the Facebook newsfeed or the Instagram feed, and people who click on this ad are redirected to your chatbot, to any Flow you wish. So this can be the Ask for Email Address Flow, any other lead generating Flow or any other Flow that you want those people to see. These actually skip the Welcome Message, So basically, they go right inside the Flow you want them to see. And they're more or less similar to Facebook and Instagram ads, but with a little twist. And that's obviously chatbots because once they click on it, instead of going to your website, they will go to the chatbot, where the chatbot does its magic, and it's this ad we are going to focus on. So, our focus in this training is going to be that Click-to-Messenger ads. And right here on the right of your screen, you can see a quick little example. And I hope that makes sense. So this is a person scrolling in Facebook, as you can see right here, they get an ad and right there you can see a button where it says Get Started, you can actually have that button say "Send Message" as well. And once they click on that button, or on the ad itself, it will open up the Messenger app and then immediately engages them with a conversation. Now, in this specific case, right here, they immediately giving you a coupon allowing you to get 20% off of your groceries, which is interesting. And this is something that is possible, it's a paid ad, so, you can immediately hit them with a coupon. And the use cases are really endless. As you've probably seen in the chatbot statistics guides you were able to download in one of the first modules. Obviously, what we are going to do is we are going to attach the Ask for Email Address Flow you created in one of the previous modules, we are going to send traffic to the Ask for Email Address Flow, So you can generate both Messenger and email subscribers at the same time. So you can then follow up with these people to qualify them, directly lead to a sale and more. Very, very easy stuff. This is done within the Facebook ecosystem the Facebook Ads Manager and we are going to show you how to do all that in this module right here. And with that said, I just wanted to get this in here as well, slow down to go fast because having a mobile optimized ad like Click-to-Messenger ads, we are going to set up together are more beneficial in the long run as well. So as you can see right here on the right side, you can see that the length of the purchase journey is 3 days as opposed to the 7 days, once the first touch point is on mobile. However, the number of browsing sessions on a mobile is higher. What does this mean? If the first touchpoint is on mobile, we see that there is a higher percentage in conversions as opposed to desktop, where you can see there's a significantly lower conversion percentage, if the first touchpoint which are brands is on a desktop. The Click-to-Messenger ads we are going to set up our mobile optimized and if people see you on a mobile device, see your ad on a mobile device and click through and interact with your brand on a mobile device as well, the sale might not be that fast to happen, but you are more likely to generate more sales in the long run. And I just want to get that in there as well. So with that said I wanted to conclude this video and I will see you in the next video which is going to be overview video of the Click-to-Messenger ads setup and then in the video thereafter, we are going to do a step by step setup where you can just follow along in setting up the ad. So I'll see you in the next video.
