- Hey, and welcome to module 5.3. Sending traffic to the lead magnet. So in this video, you are going to get a quick little overview on how it all works together in setting up an ad and connecting that ad to your Ask for Email Address Flow. Again, this is just a simple overview video. So sit back, relax, take it all in. And without further ado, let's just hop in right away. And just like that, you are inside the Clepher app again and in this short little video, we're going to demonstrate how to set up a ad on Facebook, a Click-to-Messenger ads so that once people click on that ad, they directly move over to Messenger, where they receive your Ask for Email Address Flow, which then goes over into actually generating that email lead and the delivery of the actual lead magnet. Now, this video is going to be a little bit different. I'm going to first head in with the page we created called the Messenger Training, and then I'm going to hop over to our real Clepher page because I want to actually set up the ad for real on my account. So with that said to summarize I'm first going to showcase which details you actually need to get to in order to set up your ad. But then the actual resources we are going to use are which will all make sense in just a bit. So the first thing we actually need to locate is the Flow and in order to navigate to your Flows, we click on dashboard right here, go to the left side right here in our automation and go to Flows. There we go. Then we would like to send people who click on the ad to be ask for email dress Flow and this is where we are going to go right now. So simply clicking the actions button right there and clicking on edit which basically redirects us to this Flow. Then I want to send this Flow to users or at least a part of it because I really want them to see the email address request right away. So we are going to skip these two cards right here. So let me just zoom in right here actually remember we lead in the Flow with an image card showcasing the guide and then a text card right here. However, the ad they are going to click on already states a similar message as to what they see right here and here. So what we are going to use for an ad is actually a video scrolling over the guide. And then in the headline of the ad it basically says something like do you want these 309 valuable stats and insights sent to you? Something like that. And then it goes over on the click to this thing right here. So we, it seems kind of redundant, actually it is to actually send another image and a text card. We want to have a path of least resistance. So less friction actually generates more leads. At least that's what our testing tells us. So what we can do is actually cut in right here only asked for email address guard. And all we need to do is navigate to click to Messenger ads right here and copy this entire thing and actually put that in the place that Facebook wants it to have. This makes sure that that message on click actually gets sent out and that all the other buttons actually work as they normally should. I know it might seem a little bit daunting but it's actually very, very easy to set up. So let me just go over to our ad account right here. There we go. And as you can see right here, we already filtered on Click-to-Messenger and this pops up the Click-to-Messenger Campaign. We created in I think in just one minute flat at first I'm going to go through it before actually setting this up so that you actually know how to set these things up. It's very, very easy. So let me just navigate to a matter of fact I already got it selected so I can just click on edit right here. And I'm just going to move from top to bottom and mentioned what you should enable or disable or put which is I think very, very easy to follow. So from the top we have a campaign name, this can be anything you wish would we love to keep it simple. So we just named it as it is. We are going to run a Click-to-Messenger ads campaign. So we're going to call this Click-to-Messenger campaign. We disabled the special ad categories in matter of fact, it already comes disabled. So we left the setting as is and that is off right there. Then we are going to go to campaign details right here and we are running an auction and we selected the Messages type. Then we simply scroll down. We are not doing anything funky with A/B split testing and we enabled the campaign budget optimization . Now this is disabled by default. However, we actually like to have this enabled. This means that Facebook is going to do the heavy lifting for you. Facebook's AI is so smart I don't even dare to actually go against that kind of intelligence. I mean, they got all the data and that's why we actually want to use campaign budget optimization, or CBO, if you will. And this basically places the budget on the campaign level instead of the ads set level. This makes budgeting very easy as well. We are going to go ahead with a $20 a day budget, if you don't have the funds to actually spend $20 a day try $10 a day and you can even go lower. But my recommendation is always to go with at least $10 a day. This actually gets you a little bit more leeway so to speak in order to get that first data in so that you can actually use the data to optimize. But again, Click-to-Messenger ads are halt right now a very, very lucrative and it seems that in some cases they are actually favored over other ads. So that's pretty cool as well. And that's all there is to it for the campaign level right there. And now we're going to go to the ad set level. And we did this by clicking right here and Click-to-Messenger ad set. There we go. And again, we are going to keep things simple. We name this Click-to-Messenger ad set. Then on the message destination we select selected Messenger. And from the dropdown we actually selected Click-to-Messenger. We do not want to send a sponsored message. I sponsored messages, basically a paid broadcast so that you can reach people after the 24 hours. However, what we are going to create is actually an ad you typically see inside Facebook but it wants to actually click on that ad. It opens Messenger and it generates in this case the email and it delivers the guide. So there we go. Moving down right here again here, it says budget and schedule. Now you can disregard the budget stuff right here because we have chosen to go with campaign budget optimization or CBO if you will. So right here, we only have to put in the schedule basically the start date and time. When you want to run your ads I've chosen to have them live at midnight this basically gives us a full 24 hours to properly optimize. But this is not like a recommendation but something I actually prefer. You can actually just move them live right away once you publish them, it doesn't really matter. Then moving on to audience right here. So right here, we actually tailored it to our situation, we obviously are selling Clepher as a tool for businesses and we mainly target these locations right here. So that's Australia, Canada, United Kingdom, New Zealand and United States. Mainly the English speaking countries. We are selecting the age the entire age group. So that's 18 till 65 plus, all genders and people who match these interests and behaviors. So that's Facebook for business and business page admins. And then there's one thing I would like to show you this is disabled by default, but for this specific setup we actually tick the box. So Facebook actually does a little bit more of that heavy lifting. I was actually talking a little bit earlier about so it actually does what it says right here. Reach people beyond your detailed targeting selections when it's likely to improve performance. Facebook actually only shows those ads to people that perhaps do not actually fit his entire group. We actually have specified right here, but if Facebook actually thinks that it might improve the performance then by ticking this box we actually give them the approval to search for those people as well. Now for languages, we actually left it at all languages, which is fine. Then under show more options. We have old people which we just left as is as well. Now, obviously over at Clepher we are selling a tool for business owners and marketers. So we are targeting these people because they fit our current demographic. Now, of course, this is our situation and this is actually where you need to make sure that while you do your due diligence in order to set your targeting, for example, see because it doesn't make sense. If you are, for example, a bakery in Germany then you don't want to target those countries right here. You will probably want to target people in your sort of only those people that actually live near the bakery you own get that Click-to-Messenger ad in their feed. So I hope that makes sense. This is where you actually need to be a little bit more specific and tailored this to your specific situation. So make sure that you choose the right interests and the right locations for this setup. Then on placements you can actually go for automatic placements. However, we opted in for manual placements because the creative we use is not available on stories the ads you see between stories. So that's why we actually disabled it on stories. However, if you have a creative that actually works on stories for us it was a size issue, but if you actually have a creative that works all abroad by all means, just opt for automatic placements. Because this allows Facebook to do the heavy work for you again, right? So opt for automatic placements. But if you see that on the ad level, it actually gives you an error that some things don't seem to work then go for manual placements and disable the ones that you would like to disable. So again, like we simply tick this box right here and we disabled the ads to be shown on stories right here by simply ticking that box, very, very easy stuff. But again, if you set up automatic placements you wont see this entire thing at all. And by doing so, Facebook will place the ads and optimize the way for you then going all the way down where it says optimization and delivery. There's actually nothing we can do with this setup. See, even if I tried to click on it, everything is denied because this is what Facebook wants for this specific setup. So again, you don't have to do anything right here moving on to the actual setup of the ad. So we're going to go a level deeper right now. And again, I'm going to take you from the top, there we go. And I'm going to call this ad Click-to-Messenger ad. We selected our Facebook page. We selected our Instagram account and right here under ad setup we can actually use an existing post. By all means. If you have a post that you think that will perform well go ahead. But in this case you don't have a post created yet that actually delivers your lead magnet or promises something in turn for that click and their email address. In that case, you want to go with create ad and what we did right here is opt for a single image or video. Then moving on right here under ad creative we actually uploaded the video that we would like to use in our ads. There we go. Expand it to the desktop newsfeed. There we go. So this is our actual ad. It actually says, want a free report including 309 valuable chatbot stats and insights tipped it off with a couple of emojis. And this is the actual video which is just 5 seconds scrolling over the guide right there to fast to actually read things over. So if people actually want to receive this guide they only thing they need to do is basically click on this button right here to give that button a little bit more emphasis. We changed the default text to Receive in Messenger and have a emoji a finger emoji pointing to the button there as well. Pretty, pretty easy stuff guys. So right here under media, we selected the video. You can actually choose to upload it change the thumbnail if you want as well. Facebook actually chose this thumbnail and that's the one we actually want. So that's good. Then moving on to primary texts right here. This is the text you actually see on top right before the video, one of the free report including 309 valuable chatbot stats and insights a couple of emojis right there. We set up the headline to say, receive a Messenger is that little thing right here. And in case there's a description on the ad we added 309 valuable chatbot stats and insights as well in this description. Again, an emoji pointing to the right because the description usually goes under the headline and we want to point to that button Now that's all there is actually to it for setting up the creative. Now we want to send a message. So that's why we actually selected sent message right there from the drop down here as well. And right here on their message templates, we actually have our templates set up. We have chosen to go with the ask for email template we created earlier right before in this video actually and what you would like to do is basically create a new one and select ad set up and add it. So that's something we're going to show to you after this summary is over so that you can actually see how that is set up. Now, the final step is actually the tracking step and we do conversion tracking with the Facebook pixel. Right here we selected our Facebook pixel that goes with this page and that is all there is to it. Then, if you are satisfied with the entire thing, you can simply go ahead and publish.
