Best Real Estate Chatbots: Top Benefits, Use Cases, and Future Trends

Stefan van der VlagBest Practice, General, Guides & Resources


Looking for real estate chatbots for your business? Real estate industry is getting increasingly competitive and therefore, it is becoming more important for companies to adopt innovative technologies in order to stay ahead. Those realtors, property managers, and real estate businesses that are not using the latest digital tools will soon find themselves losing market share to their competitors.

One such innovative technology that is rapidly gaining popularity in the real estate industry is chatbot. A real estate chatbot, also known as a virtual assistant or conversational agent, is an AI-powered software program designed to interact with users in a natural language conversation.

Things in real estate have changed. In the past, clients would visit multiple properties and meet with several agents before making a decision. Now, with the help of chatbots, potential buyers can easily access property information and schedule appointments without ever leaving their home. This convenience factor alone has significantly boosted the adoption of real estate chatbots by businesses across the industry. 

Real Life Example

A Chatbot for real estate agents is becoming the game changer. Let’s picture a scenario where a potential buyer visits your real estate website and starts browsing for properties. With the help of a chatbot, they can easily input their desired location, budget, and property type, and get instant recommendations that match their preferences. This not only saves time for the buyer but also allows agents to focus on more complex tasks rather than answering repetitive queries.

Looks cool, right? But that’s not all. Chatbot for real estate offers a wide range of benefits that can completely transform the way businesses operate and interact with clients in this industry.

In this article, we will discuss the top benefits of using chatbots for real estate industry, its various use cases, and future trends that are shaping the industry. We will also share what makes Clepher one of the best real estate chatbots at present. 

First thing first.

What are Real Estate Chatbots?

In the constantly evolving world of real estate, chatbots are the latest addition to the list of digital tools that have been revolutionizing the industry. As mentioned earlier, a real estate chatbot is an AI-powered software program that can simulate conversation with users in natural language. They are designed to understand human queries and provide relevant information or assistance. In real estate, chatbots work as virtual assistants for customers and agents, providing 24/7 support for property inquiries, scheduling appointments, and more.

Real estate chatbots are built with sophisticated algorithms that allow them to learn from interactions and improve over time, making them increasingly efficient at understanding and responding to users’ needs. They can handle a multitude of tasks, from answering basic questions about property listings to offering personalized property recommendations based on user preferences.

Chatbots can capture leads and gather valuable customer insights, enabling real estate professionals to tailor their services and communications more effectively. This level of automation and personalization is revolutionizing the client experience in real estate, making chatbots an indispensable tool in a highly competitive market.

Why Has Real Estate Chatbot Technology Revolutionized the Industry? The Benefits!

Now that we have a basic understanding of what real estate chatbots are, let’s delve into the top benefits of using them in this industry.

1) Instant Deals and Leads

The main purpose of real estate websites is to generate leads and close deals. Recent studies have shown that chatbots have a much higher conversion rate than any other digital tool in the real estate industry. Chatbots can engage with potential clients in personalized conversations, gather information about their preferences and requirements, and provide instant property recommendations that meet their needs. This not only saves time for both the client and the agent but also increases the chances of closing deals.

What happens is that when a client interacts with a chatbot, they feel like they are talking to a real person who understands their needs. This can build trust and ultimately lead to conversions.

This engagement process facilitated by chatbots mimics a personalized communication experience, where clients can express their desires and reservations openly. Here this out: a client can ask a chatbot to show them properties that are pet-friendly, have a swimming pool, and are close to public transportation. The chatbot will be able to filter through all available properties and present the best options within seconds.

2) 24/7 Availability

That is the biggest reward chatbots can bring to the real estate business owners. They are not limited by working hours, and that means a customer can come online at any time of the day or night and chat with them.

This is particularly important for international clients who may be in different time zones or have busy schedules. With a chatbot, they can get their queries answered and even schedule appointments outside of standard business hours.

3) Increased Efficiency and Cost Reduction

The implementation of chatbots in the real estate sector significantly enhances operational efficiency. By automating routine inquiries and tasks, chatbots free up human agents to focus on more complex, high-value activities. This not only boosts productivity but also reduces the workload on staff, allowing them to concentrate on closing deals and improving customer relationships.

Furthermore, chatbots contribute to cost savings. Traditionally, real estate agencies would have to employ a large number of customer service representatives to handle queries around the clock. With chatbots, however, a single virtual assistant can manage thousands of interactions simultaneously, without the need for breaks, sleep, or vacations. This dramatically decreases the operational costs associated with customer support.

In essence, chatbots are like tireless workers who are always available to engage with clients, answer their questions, and guide them through the property search process. This level of service and efficiency would be incredibly costly, if not impossible, to achieve through human agents alone.

4)  Personalization and Tailored Recommendations

Realtors are always looking for ways to personalize their services and stand out in a crowded market. Chatbots can make this possible by leveraging AI technology to analyze user data, understand preferences, and provide tailored recommendations.

For example, if a client has previously interacted with the chatbot and expressed an interest in properties with a view of the ocean, the chatbot can recommend similar listings in the future. This level of personalization can greatly enhance the customer experience and increase the chances of closing a deal.

Most importantly, chatbots can also gather insights about customer preferences and behavior, providing valuable data for real estate agencies to improve their marketing strategies and target specific demographics more effectively.

5) Omnichannel Communication

Chatbots facilitate seamless communication in real estate by integrating with various channels like websites, social media, and messaging apps. This omnichannel approach ensures consistent interactions for clients across devices, enhancing the customer experience and fostering loyalty.

How Practically Can We Use Chatbots in Real Estate Industry?

According to Statista, more than 8% of the customers prefer virtual agents over human representatives. This study was done in 2019. Today, chatbots have become more sophisticated and can handle a wide range of tasks and inquiries.

Though if we compare this niche to finance and healthcare, it’s still at its early stage of development. Chatbots within the finance and banking industry have encountered a varied response from users.

Projections suggest a skyrocketing adoption rate, with a projected compound annual growth rate exceeding 25% from 2020 to 2030.

Using real estate chatbots can:

  • Handle Initial Inquiries: Chatbots can help to answer common questions about property listings, pricing, and availability, streamlining the initial stages of client interaction.
  • Schedule Showings: Real estate bot can coordinate schedules between potential buyers and real estate agents, facilitating the organization of property showings without human intervention.
  • Collect Client Information: By engaging in preliminary conversations, chatbots can gather essential information about a client’s preferences, budget, and specific needs, which can be used to tailor the property search.
  • Provide Instant Property Recommendations: Utilizing the preferences collected, chatbots can instantly suggest listings that match the client’s criteria, improving the efficiency of the property search process.
  • Follow-Up Communications: Chatbots have the potential to send follow-up messages to clients after viewings, gathering feedback and answering further questions to keep the conversation going.
  • Facilitate Document Processing: Commercial real estate chatbots can guide clients through the initial stages of document submissions required for renting or purchasing a property, making the process more straightforward.
  • Feedback Collection: After the transaction, chatbots can collect feedback on the buying or selling experience, providing valuable insights to real estate agencies for service improvement.

What Makes Clepher the Best Real Estate Chatbot for Your Business?

Clepher chatbot builder has been in the chatbot industry since 2016 and is trusted by over 50,000 businesses worldwide. Its user-friendly interface allows businesses to customize their chatbots to fit their specific needs and preferences. It’d specifically designed for the real estate agents that have no time to manage their sites and social media accounts.

Some features that make Clepher an ideal choice for real estate agencies are:

  • Easy Integration: Clepher chatbots can be easily integrated into websites, social media platforms, and messaging apps, ensuring seamless communication with clients.
  • Multilingual Support: Clepher chatbots support over 180 languages, making them ideal for international real estate agencies or those catering to a diverse clientele.
  • AI-Powered Chatbot: Clepher’s AI technology enables chatbots to accurately understand and respond to customer inquiries, improving the overall customer experience.
  • CRM Integration: Clepher chatbots can be integrated with popular CRM systems, making it easier for real estate agencies to track and manage customer interactions.
  • Lead Generation Tools: Clepher chatbots have built-in lead generation tools such as email capture, contact forms, and automated replies, helping businesses capture potential leads and convert them into clients.

Conclusion: The future of chatbots for real estate

Chatbots are revolutionizing the way businesses interact with their customers, and the real estate industry is no exception. They offer a range of benefits to both clients and agencies, from personalized recommendations to seamless communication.

Moreover, as technology continues to advance, the capabilities of chatbots will only continue to grow. With AI technology becoming more sophisticated and the integration of voice assistants, the potential for chatbots in real estate is vast.

It is safe to say that chatbot technology will play a significant role in shaping the future of the industry and improving customer experiences.  

And with Clepher‘s easy-to-use chatbot platform, you can do so effortlessly and effectively.  So why wait? Start exploring the benefits of chatbots for your real estate business today!

Adapt and use real estate chatbots

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