10 Chatbot Examples in 2021: The Future of Bots!

Stefan van der VlagCasestudies, General


In this article, you find some of the most innovative chatbot examples. We thought it would be cool to show what’s working in 2021. See, even today, chatbots are becoming more and more popular, as each passing day, many businesses decide to include them in their marketing strategies. Chatbots, on their basis, have been around for decades now, but they haven’t really taken off until 2016, and Facebook decided it was the right way forward. Whether this has to do with advancements in artificial intelligence (AI) technology or that Facebook’s rule pretty much dictates where we’re going… I don’t know. The fact to the matter is they helped chatbots stick. And as a business, you better learn how to make use of them before it’s too late.

That said, in this article, we’ll take a look at 10 chatbot examples that will help you get an idea of what’s possible with chatbots these days! So, are you ready for these excellent chatbot examples? Let’s dig in!

Chatbot Example #1: World Health Organization (WHO)

First on our list of chatbot examples is a chatbot created by The World Health Organization (WHO). Everyone and their mother probably knows what this organization does. But if you don’t, the WHO is one of the leading sources of trusted information COVID-19 spread. To help to inform people of the pandemic, the WHO built a bot on WhatsApp called the WHO Health Alert; they created this chatbot to share information related to the pandemic.

WHO Health Alert COVID-19 Bot

The WHO Health Alert chatbot on WhatsApp first and foremost informs people, and through this information, it helps people protect themselves from possible infection. But, it also offers travel advice, as well as busting myths surrounding COVID-19. While the service was initially launched in English, within the coming weeks, it should also support the other main languages, like; Arabic, Chinese, French, Russian and Spanish

Chatbot Example #2: Emirates Vacations

As we’re slowly opening up borders everywhere, people start wanting to travel again as well! Emirates has been considering the average CTR for display ads at an all-time low of .35%. It’s one of the reasons why they created a chatbot that’s displayed within their ads. The company was targeting different visuals and bot sequences, entirely based on the page someone’s browsing. By doing this, engagement rates soared to 87% since deployment in 2018. And it’s still working today!

Emirates Display Chatbot Ad

Since they’ve been going at it for a few years already, there are some lessons learned from Emirates Display Ad chatbot.

  • The first lesson would be to keep the user journey relevant: See, rather than shooting the same message to each person, they’ve been using personalization based on the pages their visitors have been visiting. So what they do is send out different sequences if you visit their homepage, product pages, and Facebook Business Page.
  • The second lesson would be keeping the goal of the users in mind: The Emirates bot is more than just a cool ad. It acts as the direct line to the desired destination. For you, it’s also important to consider that visitors have a task in mind when browsing your site or FB Page. Your chatbot needs to help them complete it as quickly as possible.
  • The third lesson would be to flatter users with frictionless experiences: See, just Imagine being able to book your travel right from this ad, without leaving the current page? Right from within the chatbot. Many are skeptical and wary at first. But, when you consider that travel search is a huge pain, booking a trip “right here, right now” is the easiest and most convenient way to do so.

Chatbot Example #3: National Geographic

Know that clever fella Albert Einstein? Ever wondered how it would be to talk to him? Well, now you can — kinda, lol. See, to help promote their show called Genius, National Geographic created a chatbot who spoke like Einstein. While most companies blast broadcasts and promos into your chat, they actually used the Einstein bot to follow conversations and reply with information about the show.

Example of brands using chatbots (NatGeo)

The technique above proved to be unique. 6-8 minute average conversations! About 11 turns per conversation, a whopping 50% user re-engagement, plus a highly involved community of followers. Incredible numbers from a carefully chosen, user-friendly bot marketing strategy.

  • Use bots to create intimate experiences: People claim they really felt they were “talking to Einstein” in real-time. The Einstein chatbot was able to answer many professional and personal questions. It made users feel more connected to this funny chatbot, and in turn, the TV show.
  • Make people laugh to engage with them: As you know, laughing is not only good for the soul, but it’s something we don’t expect to do. Especially when you interact with a company. Build your chatbot to be informational and conversational, with a bit of sass here and there.
  • Put a new layer of paint on older concepts: Bots are used by many different companies across the board nowadays. And instead of reusing the identical old sequences, what not try something new that people haven’t seen before in your market. This can be an old concept working well in other markets; it just might so happen to be that it will explode it yours.

Chatbot Example #4: Hipmunk

Few niches are as competitive and saturated as travel, but Hipmunk could cut through the noise! And they did it with their location-based approach to booking flights, hotels, cars, and more. Now, consider that the average person visits over 38 sites before booking; Hipmunk is an engaging and convenient way to book travel.

Hipmunk’s Cool Chatbot Example

  • Use conversational language: Mastering conversation language builds trust, trust between your chatbot and user. It also helps in personalizing the conversation for each user. Each interaction mimics a human agent, making it easy for users to connect with and understand. 
  • Create content that is useful and rich: Users wait a bit to get results from different sites in most situations. But with ‘HipTips,’ their wait time turns into a way to find new deals and ways to use the app.
  • Hipmunk brings Proactive and Simplifying to the table: Proactive outreach and simplifying an exhaustive process for users. You can quickly get where you want to go without visiting travel sites and finding deals yourself.

Chatbot Example #5: Lidl’s Winebot

Educated customers are empowered customers, and Lidl’s Winebot Margot brings a warm personality. Users can get help on which wine to buy and tips on food pairing. And the chatbot even teaches you about how wine is made.

Lidl’s Winebot Chatbot Example

  • Don’t hide your bot: Margot lives in many different places in Lidl’s ecosystem. Most activity comes from their site, which then provides instructions on launching the chatbot in Messenger. To summarize, make it easy it finds.
  • Offer live help with real humans to improve customer engagement: We know that bots can’t solve every problem. This is why you want to always offer easy access to live support if possible.
  • Match the language your customers use: Margot learns as she goes. The chatbot has learned how to filter recommendations based on price — but not everyone uses the same vocabulary. When your bot talks about how your users speak, it will help improve the know, like, and trust factor.

Chatbot Example #6: Bud Light

Want to create a fantastic experience for your subscribers and customers? I think you do, right? See, Bud Light’s Bud Bot is a great chatbot example tailored to their customers. The Bud Bot reminds people to stock the fridge on a game day, send particular team cans, and – in some cases – even deliver beer in under an hour on game days. 

Bud Light Chatbot Example

  • Become a superhero to your customers: Your marketing strategy will work better if context and timing are factored in. Follow Bud Light to the letter. Meaning, send reminders or updates to subscribers at the right time, with the right message. Essentially, helping your users reach their goals easier with your bot.
  • Create tailored experiences: To increase engagement rates and sales with an eCommerce chatbot, Bud Light offered particular team cans for each city.
  • Do less, but do it well: It’ll be tempting to want to do everything — but start slow. As our eCom chatbot examples show, bots, who try to do everything at first, typically fail hard.

Chatbot Example #7: Amtrak

One of the main reasons the travel industry has been the fastest to adopt bots is speed and convenience. In this chatbot example, Amtrak helps site visitors plan a vacation, book reservations, navigate Amtrak.com, get route information, and more. It’s become a company powerhouse, generating 30% more revenue per booking, 8X ROI, and answers over 5 million questions a year.

Best Customer Service Chatbot – Amtrak

  • Have Live Chat ready for back-up: Chatbots can’t answer everything. Instead of annoying people, design your bot to get visitors in touch with live support for questions that need a little human attention.
  • Create a bot around real customer problems: In the example, more travelers are booking tickets online compared to other methods. Amtrak wanted to make it extremely easy for its 375,000 daily visitors to self-service. Julie was the answer.

Chatbot Example #8: Dominos

They changed the way we order food with the Interactive Pizza Bot, called: Dom. The Domino’s bot can re-order previous orders, offer a full menu, and track deliveries all in Messenger. It’s become one of the best bots for customer service — and now I want a pizza.

Dominos Chatbot Example

  • Make it accessible across platforms: Bots that span cross-platform perform better than one channel. For example, you can order through Domino’s Pizza Bot by Messenger, Apple Watch, Twitter (by Pizza Emoji), Smart Home Assistants, and more.
  • Don’t be afraid to be fun: More often than not, companies are scared to be too simple or fun. The truth is this will not diminish your brand. Of course, it’s all about tone. But, executing a key interaction with a simple emoji will go a lot further than a massive wall of text in your chat window.
  • Start simple, then get complicated: What’s the most significant reason users interact with your site or Facebook Page? If it’s ordering a pizza, design your chatbot around that core function. Then, once that customer experience is flawless, create a chatbot with fundamental secondary interactions.

Chatbot Example #9: Bank of America

Erica (a chatbot) gives you financial assistance, she ‘works’ for Bank of America. She can do anything! Things like providing bank balance information, make suggestions for budgeting, pay bills, and help with simple payments and transactions. The banking chatbot example has surpassed over 7 million users and completed over 50 million transactions to date. 

Bank of America Chatbot Example

  • Become an advisor/coach to customers: Erica went from scheduling payments to offering advice and consultations on how to pay down debt. And her skills continue to evolve with her banking customers’ needs. Whether you’re selling meal plans or online consultation services, guidance helps build relationships between you and your customers. 
  • Provide excellent helpful content for users: One of the critical elements of a successful chatbot is solving customers’ problems. In example, if you ask Erica about credit scores, she’ll give you a video from Better Money Habits and other valuable content around spending and budgeting.  
  • Easy-to-use transaction-search functions are increasingly becoming more useful for bots: Give your users the ability to discover and search your company’s services and products.

Chatbot Example #10: Ovarian Cancer Canada

Last on our list of chatbots examples is Ovarian Cancer Canada. As you may already know, charity fundraising is both challenging and outdated. It typically involves a substantial, bulky email list, non-credible data, and face-to-face sign-ups — not practical for today’s market. Ovarian Cancer Canada teamed up with UK-based company Maybe* to create the first non-profit bot. The bot helped secure a whopping $10 million grant for research, boosted donation rates by 250%, and made a repeatable and cost-effective donation channel for the organization’s future. 

Non-profit Chatbot Example – Ovarian Cancer Canda

  • Learn more about people in your bot with a quiz: In this chatbot example, they created a quiz to learn about each subscriber’s awareness level, emotional state, and more. Then tailor the messaging accordingly to boost conversion rates.
  • Use dynamic content and build “closeness” with your audience: The team behind this chatbot delivered one woman’s story of surviving cancer through impressive videos, GIFs, and images to improve engagement in the bot.
  • Accept payments through your chatbot: The key to success for the Ovarian Cancer Chatbot was the ability to increase donations by letting people donate and sign petitions in the Facebook Messenger window. 

Building the best chatbot for your business

As you build a chatbot for your business, remember to always keep a customer-friendly mindset. So, what problems are they having when interacting with your business? How can you solve those problems, and how can a chatbot help smoothen the process?

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