How to find trending audio on Instagram reels in 2023

Stefan van der VlagGeneral, Guides & Resources

A blog post about finding trending audio on Instagram

Are you looking to get higher engagement on Instagram with Reels? Finding and utilizing popular audio on Instagram is a great way to do so. Instagram provides a vast selection of audio content for users to explore, showcasing its immense power as a platform. From music to sound effects, Instagram has it all.

With over 1 billion monthly active users, Instagram has evolved into one of the gigantic social media platforms, an ideal place for people to discover new and thrilling audio content. If you’re a music lover, a content creator, or simply someone who loves music, you can find the latest and most popular audio on Instagram by following some straightforward steps. This task is fun and easy, providing the perfect opportunity to enhance your engagement with your audience on the platform. 

This article will help you find trending audio songs on Instagram. Including using the platform’s search function, exploring hashtags, checking out trending accounts, and exploring trending posts.

What do you mean by trending songs on Instagram?

In social media, the term “trending” refers to content currently generating buzz and capturing the attention of a large portion of the community. On Instagram, trending songs are no exception, as these audio tracks, sound effects, and other audio snippets are the ones people can’t get enough of.

From trending hits to obscure sound bites, and audio clips from beloved movies and TV shows, the possibilities for finding trending audio on Instagram are endless. Trending songs on Instagram are an ever-evolving reflection of the diverse interests and preferences of the platform’s community.

So why settle for the same old playlist when you can find and explore a world of trending sounds on Instagram? Embrace the thrill of discovery and explore the wealth of sounds that hit the platform by storm. Get ready to be inspired, entertained, and maybe even surprised by what you find.

Ways to Find Trending Sounds on Instagram:

There are various methods for finding viral songs or audio compilations for your Instagram reels. Some popular ways that will take your socializing to a whole new next level are below: 

How to Find Trending Audio on Instagram Using the Platform’s Search Function:

Using the search function to find trending sounds on Instagram is one of the most straightforward ways to discover new sounds. It’s quick, easy, and doesn’t require any special skills or knowledge. To explore and utilize trending songs on Instagram, follow these steps:

  • Hit the search tab at the top of the page and choose the audio section.

IG Search

  • Type in a keyword related to the audio you’re looking for into the search bar at the top of the page.

IG Audio Search

  • The search results will show you a list of popular songs that match your keyword. Scroll down and find the trending reels audio library you are looking for
How to find trending audio on Instagram by artist


  •  Press on your desired song or audio. This way, you can listen to it, save it or create your reel.

How to Find Trending Audio on Instagram by exploring popular hashtags:

Another way to find more reels on Instagram is by exploring popular hashtags. Hashtags are used on Instagram to categorize and organize content. Using hashtags makes it easier for users to find trending music or audio snippets. Want more people to discover your content? Just follow bellow steps:

  • Identify the hashtag related to your audio. Start by going into the search bar and entering a hashtag.
How to find trending audio on Instagram by genre


  • Search for audio-related hashtags to see what’s trending. Start with the popular hashtags, and then look at the hashtags used in posts that catch your eye.

#popmusic results

  • Explore the posts under the hashtags. Take the time to listen to the audio, check the caption and tags, and engage with the content.
  • Stay up-to-date with the latest trends. Check back frequently to see what new audio content is available under your favorite hashtags.

How to Find Trending Audio on the Instagram app by Checking Out Trending Accounts:

When it comes to staying up to date with an audio page on Instagram, checking out popular accounts in the music industry is another way to do so. Follow the below steps to discover viral songs using popular accounts:

  • Start by researching and identifying popular music-related accounts in the industry, such as record labels, music producers, DJs, and music influencers.


  • Once you have a list of popular accounts, start following them on Instagram. It will give you access to their latest audio content and posts, including songs, albums, and artists.
  • Regularly check the posts of the accounts you’re following for audio content, such as music clips, audio snippets, and live performances.

Follow on IG

  • Pay attention to posts with a high level of engagement, as this can indicate that a particular song or audio clip is trending.

How to Find Trending Audio on the Instagram Reel by Exploring Trending Posts:

Want to stay up-to-date with the latest trending posts to help you find the latest and greatest audio content? Here’s how:

  • The reels explore page on Instagram is a great place to start when it comes to finding certain audio. Moreover, the reels explore page is personalized to your interests and shows you posts from popular accounts that use trending audio and songs in your area.
  • Pay attention to posts with a high level of engagement, such as many likes and comments. These posts are likely to be trending and contain popular audio content.

popular audio content

  • Explore different genres and musical styles to ensure you’re discovering a wide range of audio content. Check posts related to specific genres, such as rap, country, or rock, to find the latest audio trends in your favorite musical styles.
How to find trending audio on Instagram by musical style

Latest trends by musical style

  • Follow popular music-related accounts, such as record labels, producers, DJs, and music influencers. It will give you access to their latest audio content and posts. By following these accounts, you’ll be able to discover new songs, albums, and artists before anyone else.

Get inspiration from TikTok:

Let’s learn how to find trending songs on Instagram using TikTok. You’ll never be out of the personal audio collection when finding the latest audio on Instagram using TikTok. Discover niche audio trends on TikTok by using the following steps:

  • Open TikTok and search for “trending sounds” Filter the videos to “this week.”

trending sounds for the week on TikTok

  • Observe creators sharing the top trending sounds and how to use them.

creators using TikTok sound trends

  • Take note of the song and artist when you find a trend you like.
  • Search for it on Instagram to see if it’s featured in any Reels. 
  • Note: TikTok trends usually appear on Reels a few weeks later, so save your favorite trends from staying ahead of the curve.

Pros of using Trending audio on Instagram reel:

Below are the advantages of Using on-trend audio in Instagram Reels.

1.   Increased Engagement: 

Using trending audio or songs in your Instagram Reels can increase engagement by appealing to a larger audience.

2.   Increased Reach: 

Trending audio or songs can help increase your reach by attracting users who are interested in that particular audio or song.

3.   Improved Content Quality: 

Including trending sounds in your content can enhance the quality of your videos, making them more visually and audibly appealing.

4.   Increased Brand Awareness: 

By incorporating trending audio or songs in your Reel, you can increase your brand’s visibility and attract new followers.

5.   Improved Credibility: 

Using popular and trending audio or songs in your videos shows you are up-to-date with the latest trends and help establish your credibility as a content creator.

6.   Increased Audience Interest: 

Including trending audio or songs in your Reels or videos can keep your audience interested and engaged and help you retain followers.

7.   Better Visibility: 

Trending audio or songs can help your Reel rank higher in the algorithm and get more visibility on the platform.

8.   Increased Opportunities for Monetization: 

Using trending audio or songs creatively and originally can increase your chances of being featured on Instagram and potentially increase monetization opportunities.

9.  Increased Creative Freedom: 

By using trending audio or songs, you can have more creative freedom and use it as a background for your Reel, making them more visually appealing.

10. Improved Audience Retention: 

Using trending audio or songs in your Reel can keep your audience interested and engaged, leading to improved audience retention.


In conclusion, understanding and finding trending audio on Instagram can be valuable for content creators looking to improve their reel strategy and increase engagement with their audience. By exploring trending posts or checking out trending accounts, you can stay up-to-date with the latest audio trends and incorporate them into your content to boost its overall quality and appeal.

Utilizing TikTok to filter trending sounds by week can provide you with new audio options. Remember to note the song and artist, and keep an eye out when the trend shows on Instagram Reels. Hence, by following these tips, you can stay ahead of the curve and create engaging and memorable content for your followers.

Frequently Asked Questions

  • What is the best way to discover trending audio for Instagram?
    One of the best ways to discover viral audio for Instagram is by exploring music-related content on popular platforms such as TikTok, Soundcloud, and Spotify.
  • What should I do after I find a trending audio clip on TikTok?
    After you find a trending audio clip on TikTok, save it to your device and repost it on your Instagram account with proper credit and relevant hashtags.
  • Is it necessary to give credit when reposting trending audio on Instagram?
    Yes, giving credit to the source when reposting trending audio on Instagram is essential.
  • How often should I check for trending audio on TikTok and Instagram?
    It is recommended to check for trending audio on TikTok and Instagram regularly to keep your audio collection up-to-date.
  • Can I find trending audio for Instagram on other social media platforms?
    Yes, you can find trending audio for Instagram on other social media platforms such as Twitter, Facebook, and Soundcloud.

Get along with the audio trends and use it with your chatbot.


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