How to Make Money on Facebook: 11 Ways to Get Started

Stefan van der VlagGeneral, Guides & Resources, Improving Conversions


Almost half of the world is on Facebook. That’s a big audience! And a big opportunity to make money. Facebook has been the go-to social media platform for years now. It’s a great way to stay connected with friends and family, share news and experiences, and even kill time with a little online shopping. But gone are the days when Facebook was just a fun way to procrastinate. Today, businesses are thriving on Facebook, and there are plenty of opportunities for you to cash in on the trend. Imagine being able to make money from the platform that we use for almost all day-to-day activities!

11 ways you can make money on Facebook.

Let’s take a look at 11 ways you can make money on Facebook.

1) Handle Group Moderation

Facebook groups are a great way for like-minded people to connect and share information. But they can quickly become unruly if there’s no one to monitor and moderate the group conversations. As a group moderator, your job would be to keep the conversation flowing smoothly and ensure that no one breaks any of the group rules. Of course, I’m not talking about any random groups like your high school alumni group or that group for your local soccer team. I’m talking about big groups with a lot of members and active discussions. Groups from businesses, software companies, and other online communities always look for group moderators. And as a moderator, you can earn a decent income by managing these groups.

Check Becky Samuels’s profile:

Becky Samuels FB Page

She is a community manager at so many groups. She also represented the Jasper AI Software group as Admin. You can start by approaching groups you’re already a member of and see if they’re looking for moderators. You can also search for “remote group moderator” or “online community managers” on job boards like Indeed and Upwork.

2) Sell Your Products on Facebook Marketplace

Facebook has made it easier than ever to sell your products directly to consumers. With Facebook Marketplace, you can list your products for sale and reach a huge audience of potential buyers. The best part is that you don’t have to pay fees to list your products on Facebook Marketplace. And setting up your shop is quick and easy. According to stats, Facebook users made $26 billion as gross revenue from Facebook Marketplace in 2021, which is 48% more than last year. This means that there’s a big opportunity for you to make money by selling your products on Facebook Marketplace.

FB marketplace

You can display your products on Facebook Market Place by taking attractive pictures and adding an apt description. In fact, you can sell any old and unused items lying around your house to make some quick cash. Want to see a case study? Facebook itself showed a case study of Succulents Box that sold their slow-selling products on Facebook Marketplace. The average increase in their sale was 66% after listing on Facebook Marketplace.

3) Promote Your Stuff in Private Groups

Another great way to sell your products on Facebook is to promote them in private groups. There are many private groups on Facebook with members interested in buying and selling products. And you can use these groups to reach a wider audience for your products.

Some of them are free to join, while others may charge a small membership fee. You can search for these groups using keywords like “buy and sell,” “flea market,” and “online garage sale.”

Check this screenshot of a group:

NYC Housing FB Group

It’s about selling or buying property in New York. They have 31k members, and most of them are buyers who need some good deals. Once you find relevant groups, introduce yourself and start looking for opportunities to sell your property or rent it out. It’s not about just New York. You can easily find such groups in your area too.

Check this example from another country:

Property for sale in Lahore FB Group

It’s Lahore, a city in Pakistan. They have made this group for real estate only. You can see in the screenshot that there are many people who buy and sell plots here. So no matter where you live, there are always opportunities for you to make money by selling your products in private Facebook groups. The above examples are from the real estate niche, but you can use this method to sell products in any niche. Check this another group that empowers homemakers to sell from home. However, this group is a paid one:


Do you see the hashtag #registeredseller? It means that only those sellers can post who have paid for it. But still, it’s an affordable amount, i.e., around $5 per month. And if you’re a housewife, this group is worth it because you can sell anything from clothes to cosmetics to handmade stuff.

4) Build Your Group

If you’re looking to make money on Facebook, one of the best things you can do is start your own group. By creating a Facebook group, you can more easily control the content that appears in it, moderate discussions, and make sure that everyone who participates is contributing in a positive way. Of course, groups can’t just be about any old topic – they need to be focused and have a clear purpose. Once you’ve decided on a topic for your group, make sure to promote it to your friends and followers actively. The more members you have, the more valuable your group will be.

And, of course, you can always charge a membership fee to access your group. This is a great way to ensure that only serious, committed members to participate in the discussion. We talked about the property before in point 3 and how you can make money from it. Now, let me give you an example of a group a person made to sell his properties. Since people search for buying and selling property on Facebook, this group has become a great way to make money. You can also do the same in your area.

House for sale in Lahore FB Group

Do you see? The group has 66k members, which means the guy behind this group is making good money.

5) Facebook Jobs

Facebook has a dedicated section for job postings now. You can find it here. Here, businesses post their jobs, and people apply for them. You can use this method to make money in two ways:

a) As a business: You can post your jobs here, and people will apply for them.

b) As an individual: You can find a job here and make money.

For businesses, it’s a great way to find potential employees. And for individuals, this is an excellent opportunity to find a job according to their skills and interest. Since Facebook doesn’t charge anything for this feature, it’s an excellent way for businesses to save money on their hiring process. To use this feature, simply go to the jobs section and either post a job or find a job.

6) Create Facebook Ads

Facebook Ads are a great way to make money on Facebook. You can use it to promote your products, services, or anything else that you want to promote. The best thing about Facebook Ads is that you can target a particular audience. For example, you can target people who live in a certain city, who are interested in a certain topic, or who have a certain job title. This makes Facebook Ads very effective and a great way to make money on Facebook.

Facebook algorithm is very effective. In fact, it’s the most effective algorithm for marketing. Its conversion rate is better than any other platform. The average conversion rate for Facebook Ads is 6.57% which is far better than any other platform. But how would you create ads that convert?

Well, the answer is very simple. You need to create ads that are relevant to your target audience and offer them something of value. You can read this article where we talked about how to create high-converting Facebook Ads.

7) In-stream Ads

This opportunity isn’t for everyone, but if you are a content creator, you can make money with in-stream ads. Facebook launched in-stream ads in 2018 and are currently only available to select partners. This is similar to the YouTube Partner Program, where content creators can allow ads to play before, during, or after their videos. Facebook pays creators 55% of the ad revenue, which is comparable to what YouTube pays.

To be eligible for in-stream ads, your Facebook page must have at least 2,000 followers, and you must have generated at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days. Read Facebook’s in-stream ads policy to learn more.

8) Earn from Facebook Live Streams

This is a new opportunity that Facebook has opened up for content creators. Facebook Stars is an opportunity for content creators to earn money from their live streams. While watching your streams, viewers buy these stars t support your videos, and Facebook rewards you one cent for every star you earn. This is great for content creators who have a large number of viewers.

You can earn with two options from this:

a) Sell products: You can sell products through your live stream. For example, you can sell t-shirts, mugs, or any other product that you want to sell.

b) Get paid for stars: You can get paid for every star you earn. This is a great way to make money if you have a large number of viewers.

To learn more about Facebook Stars, read this article.

9) Start Dropshipping with Facebook

Dropshipping is a business model in which eCommerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door. Dropshipping is a great business model for starting an eCommerce business with little to no up-front investment.

You can run Facebook ads for your online store and drive traffic to your store without having to invest in inventory. This way, you can start your business with very little risk. All you need is a little fund to run Facebook ads and a dropshipping supplier that you can trust. Oberlo posted a case study about a business that spent $191.480.74 on Facebook ads and generated $374.002 in revenue, which is a 193% ROI. This is one of the safest and most profitable ways to make money on Facebook.

10) Create a Facebook Page and Drive Traffic to Your Blog

Facebook can be a great way to drive traffic to your blog or website. If you have a blog or website, you can create a Facebook page dedicated to that topic. But just creating a Facebook page isn’t enough. When you start adding good, engaging, and original content to your Facebook page, people will start taking notice. You can then use that traffic to drive people to your blog or website, where they can learn more about what you have to offer.

There are a few ways to create content for your Facebook page that will help you get the most traffic. First, you can post links to your blog posts or website articles. Be sure to add a catchy headline and a brief description of the article, so people will know what they’re clicking on. You can also post videos, infographics, and other types of images that are related to your topic. These types of content are very shareable, which means they have a good chance of being seen by many people.

And finally, you can run Facebook ads to drive even more traffic to your blog or website. When you use Facebook ads, you can target a specific audience and get your content in front of them. This can help you get even more traffic and make even more money. Creating a Facebook page is very easy, and it’s free. You can create a Facebook page in just a few minutes. Once you have a page, start sharing your content and driving traffic to your blog or website.

11) Create Facebook App and Sell It

You can create a Facebook app and sell it if you’re a developer. There are millions of people who use Facebook apps every day, so there’s a big market for them. When you create a Facebook app, you can make it free or charge for it. If you charge for it, you’ll need to set up a way for people to pay you. Facebook has a built-in payment system that you can use, or you can use a third-party service like PayPal. You’ll need to use the Facebook Developer platform to create a Facebook app. It’s free to use and where you’ll find all the tools you need to create your app. Once you’ve created your app, you can start promoting it. You can promote it on your Facebook page, other people’s Facebook pages, your blog or website, or anywhere else you can think of. The more people know about your app, the more money you’ll make. So be sure to promote it as much as you can.


Facebook is the biggest social media platform in the world, with more than two billion active users. It’s a great platform for businesses, and there are many ways to make money on Facebook. You can make money on Facebook by selling products, running ads, promoting affiliate products, creating apps, and more. If you want to make money on Facebook, many options are available. Pick one that best suits your skills and start making money today.

The best way to make money on Facebook is by running ads. You can create an ad campaign and target a specific audience. When people click on your ad, you’ll make money. You can also make money on Facebook by promoting affiliate products. When you promote an affiliate product, and someone buys it, you’ll earn a commission. Remember, most of these opportunities don’t require you to have a huge following. You can start making money on Facebook with just a few hundred fans. So don’t wait; start today and make money on Facebook.

Use a personalized chatbot along with FB ads to make money.


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