What’s the Purpose Of Instagram Location Tag?

Stefan van der VlagGeneral, Guides & Resources

A blog post about the purpose of Instagram location tags

What is the purpose of the Instagram location tag, what does it do, and how does it work? Let’s look at all the aspects in this detailed guide!

Instagram is one of the biggest social media platforms, with over 1.6 billion active users. It provides new influencers and brands opportunities to make their strong online presence. As a business, you can use Instagram to increase your revenue exponentially. It is an all-in-one solution to all the online needs of a business.

For a new account, reaching customers can be challenging. And more people are likely to trust an Instagram profile with few to no followers. Luckily, the platform has many features that allow you to engage with local audiences. One such feature is known as geotags on Instagram.

What Is Geotag on Instagram?

A geotag allows you to add the exact longitude and latitude of a photo or your current location. This option is available on Instagram whenever posting new content. But first, you have to allow Instagram access to your device’s GPS. Then, it can automatically fetch your location and tag it in your photo or video.

While geotag on Instagram is a relatively new feature, it has gained massive popularity. That’s because tagged locations attract local consumers to your content. For businesses, it can be an excellent strategy to promote their brand.


How Does Geotag on Instagram Work?

As mentioned earlier, geotags provide your specific location on Instagram. However, you can use this feature according to your preferences. You can use a geotag to describe your location vaguely, like Los Angeles. It helps your followers to know that you are in the city without giving away your exact location.

Another way to use geotags is by writing down the specific address. For instance, you can disclose your exact location as “ABC Coffee Shop, Los Angeles.” This feature comes in handy when visiting a popular place or inviting your followers for a meetup.

Last but not least, you can also geotag an imaginary place. You might have seen people writing terms like “Explore, Dream, etc.” Such tags help keep your exact address safe while making your posts engaging simultaneously.

When to Use Geotag on Instagram?

Geotagging can be very helpful in attracting followers on Instagram. But that does not mean you should use it in every post. Let’s look at some practical and creative ways to geotag on Instagram:

GoPro Geotagging

  1. Checking in at Events

Some events are worth talking about, like a concert. Geotagging at such moments can help attract people to your posts. Since the Instagram algorithm promotes trendy content, popular festivals can help elevate your profile and gain more followers.

At the same time, this opportunity can be helpful for businesses. To create hype, you can promote your brand’s upcoming events, like discounts.

  1. Meetups and Gatherings

Many online businesses and influencers organize physical meetups. They make your brand more accessible and engaging for your followers. Geotagging an exact address to create buzz about your upcoming meetup can be very helpful. This option can also be handy if you have multiple stores and want to promote a specific location.

  1. Promoting a Location

Do you want to promote yours or someone else’ physical store? You can do so with geotagging on Instagram. It helps your followers know more about your business. Usually, businesses use this option when launching a new store or shifting to a new address.

Growing your online business is all about gaining credibility and building trust. And that’s easy to do by posting your physical location and being transparent with your followers. Since 70% of online shoppers visit Instagram for their next purchase, you can make your brand’s name on the platform.

3 Ways How to Geotag on Instagram

Now, you know the purpose of Instagram location tags. So, let’s see how it works.

You can create geotags on Instagram for your stories and feed posts. However, the social media platform allows you to disclose your location using hashtags as well. Follow the steps below:

  1. Posts

The most common way to geotag on Instagram is on regular feed posts. You can read that geotag under the username. Clicking on it will help you view the location and other related posts.

Here’s how to use geotags with your posts on Instagram:

  1. Tap the + sign to add a new post.
  2. Create a post by selecting its type and tapping Next.
  3. Now, edit your posts, then select Next.
  4. Tap “Add location” and search for the location you want to geotag in your post.
    You can also enter your current location as it is available by default after clicking the add location button.

Nearby Location search

  1. After entering your location, click Share to publish your feed post.

2. Stories

You can also geotag Instagram stories, and it is very easy. Here’s how to do it:

Geotagging on IG stories

  1. Tap the icon or your profile picture at the top left corner to add a story.
  2. Select a photo or video from your device.
  3. Next, click the stickers icon on the editing screen.
  4. Pick the location sticker and place it on your story.
  5. Lastly, select whether to post it as your story or for close friends only.

3. Hashtags

Another way to geotag on Instagram is with hashtags. Although many people don’t know about this method, it works wonders. Let’s see how to do it:

  1. Follow the same method to add a post.
  2. In the caption space, enter hashtags like #LA, #Newyork, #NY, etc.
    You can find your address’s relevant hashtags by searching.
  3. Add multiple hashtags to define your location entirely.
  4. Click share to publish the post.

You can combine this method with the first one. It helps you geotag your feed posts and hashtags to expose your content to a broader audience. Thus, it is a win-win situation.

However, hashtags are not available for Instagram live posts. But if you add them as your stories afterward, you can create hashtags.

Benefits Of Geotagging on Instagram

We have previously discussed that geotagging is an excellent way to promote your content locally. But it has even more benefits. The following points emphasize the purpose of the Instagram location tag:

  • A post with geotag is more likely to appear to more Instagram users.
  • Geotagged posts are promoted by the Instagram algorithm.
  • It helps a business to increase its credibility by pinning its address.
  • More people can check into your geotagged business location, boosting its engagement.
  • Geotagging enables you to make the best of user-generated content (UGC).
  • It builds a relationship between your brand and its customers.

5 Tips For Geotagging On Instagram

The following tips highlight the importance and purpose of Instagram location tage. Make sure to follow these practices for the best results.

  1. Geotag Even When You’re Not There

It might seem surprising, but geotagging can help even if you are not at that address. You can always enter a custom location instead of selecting your current one. For businesses and influencers, it is more beneficial. It keeps your customers engaged and attracts the local audience.

However, the key is not to overdo it. That means tagging a location that is too far-fetched. A good practice is to only geotag your business stores or nearby locations.

  1. Follow Location Trends

Instagram allows you to view posts and stories relevant to a specific location. But the bigger benefit is that you can follow these locations. Why follow them? Well, you can stay up-to-date with their content. It helps you see what people are posting and what is winning the engagement.

The best practice is to follow your concerned locations. It will help you defeat the competition in that address by posting similar yet better content.

  1. Create Your Location On The Map

If your business is small or new, it might not be on the map. That’s because Instagram requires a new location to be created first. You can do so on Facebook, which will then be available on Instagram.

  1. Encourage Your Followers to Use Your Location

Encourage your followers if you want your business location to get more traction. This strategy is known as user-generated content (UGC). How to do it? You can offer discounts, giveaways, and rewards for customers who check in to your location. This simple tip will help your content rank higher on the Instagram algorithm as it increases engagement.

  1. Comment and Share Followers’ Posts

Another way to encourage customers to check into your location is by commenting and sharing your customers’ posts. Instagram will send you notifications when someone checks in to your business location. You can comment on their posts or share them as your stories.

What to comment? Simple gestures like “Thanks for visiting our store” can be very helpful. You can further encourage them with remarks like “Kindly revisit us for discounts.”

You can post their content as your stores with captions like “Here’s a happy customer at our store.”

Enhance Your Instagram Marketing Strategy

Are you tired of promoting your Instagram manually? Online businesses take time and effort to grow. However, you do not have to do all the work yourself. You can automate Instagram and Facebook Messenger using Clepher. With a powerful and feature-rich chatbot service, it can help you handle customer interactions.

Additionally, Clepher can lead to a higher engagement rate, promoting your Instagram account to a broader audience. As a result, you will see increased reach, more visibility, and higher revenue.


Geotagging on Instagram is a robust feature with many benefits. It can help you grow locally as well as globally. Make sure to use this option wisely and integrate it into your posts and stories. You can also combine the traditional geotagging method on posts with hashtags. However, using well-researched hashtags instead of spammy ones is highly recommended.

Knowing the purpose of Instagram location tags and using it smartly will help your business’ online presence reach newer heights in no time.

Use geotagging and a chatbot to improve your conversions and increase your following.


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