How to start a chatbot agency service in 2024; Expert Guide!

9 MIN READ

Are you curious why “how to start a chatbot agency service in 2024” is a hot topic? Because 2024 has been surprising as AI has almost dominated all the industries and chatbots seem to be a key driver in this revolution. In 2024 where digital interaction is a game-changer strategy, starting a chatbot agency is the best business idea.

Do you know the size of the chatbot industry?

Well, the size of the chatbot industry was 4.2 billion USD in 2022, and will reach 23.4 Billion USD by 2023 according to Yahoo Finance – a great business idea!

The chatbot is a booming industry, and starting a chatbot agency offers exciting opportunities. if you are planning to launch a chatbot agency in 2024, this guide is for you.

The interest is at an all-time high for chatbots. Demand for chatbots is high as businesses because it can help to;

Improve customer service,
Generate leads,
Boost sales because humans can’t work 24/7 but the chatbots can work all the time.

Also, if you look at the other side like your clients, chatbots offer a win-win. They provide 24/7 customer support, answer FAQs, and qualify leads, freeing up human agents for more complex tasks – cost savings and a more efficient sales funnel for businesses.

Moreover, chatbots can personalize the customer experience and gather valuable data that businesses can use to improve their offerings.

If you want to get into the chatbot business. Just stick around the article to know more about chatbots. Its guide dives deep into the essentials of launching a successful chatbot marketing agency this year (2024).

Let me share this screenshot from Clepher’s Messenger personalized chatbot, which shows how effective, engaging, and informative chatbots can be.

Cool Is it something you want to embark on? You’re in the right place because this guide will shed light on every aspect of the process, and give you a clear direction to start your chatbot agency service in 2024.

We uncover all the secrets to create a chatbot agency that not only survives but thrives in the competitive market. So, are you curious to know about it?

If yes, keep reading!

Whether you want to increase your existing digital marketing services or want to start a new entrepreneurial journey, this article has great insights and practical advice that promise value at every step.

So let’s dive deep in;

What makes chatbots essential for businesses today?

According to business owners, chatbots can grow 67% of their agency, and 36% percent purchase it to improve lead generation.

Chatbots are like helpful robots you can chat with on websites or apps. They’re really important for businesses today, and here’s why:

Always There to Help: Imagine having a friend who’s awake 24/7 ready to answer any questions you have about a store or its products. That’s what chatbots do for customers. (he does live chat for you Yay! )They make sure someone is always there to help, no matter the time of day.
Super Fast Answers: Chatbots are like the quickest students in class. They can answer questions in just seconds! This means customers don’t have to wait to get the help they need. A complete marketing automation. They increase customer engagement.
Remember Everything: Chatbots have amazing memories. They can remember what you like, what you’ve bought before, and even your name. This helps them give you a more personal shopping experience, just like a friend who knows your favorite ice cream flavor. Chatbots are best for customer interactions
Make Shopping Easy: Chatbots can guide you through finding the perfect product, just like a game where each step brings you closer to the treasure. They ask simple questions to understand what you’re looking for, making shopping fun and easy. Chatbots are lead-generation machines.

7 easy steps to start a chatbot agency in 2024?

Starting a chatbot agency in 2024 is like setting up your own team of talking robots! First, think of a cool name for your agency. Here are a few steps involved in it, and these are;

Pricing Models for Chatbot Services
Types of Chatbot Services to Offer
You will need a team
Choosing the right chatbot development tools is important
Marketing and Sale of your chatbot agency
Challenges in the chatbot industry
Follow future trends in chatbot technology to be on top

So, let’s start to know each step in detail;

Pricing Models for Chatbot Services

If you want to open a bot agency you have to create a pricing strategy for you going to sell it. How much you charge for your selling chatbot services can depend on a few things.

You might decide on a price based on how complex the AI chatbot is or how much it helps the business. Look at every other agency’s pricing. Some agencies charge a regular fee every month, while others might ask for more money if the chatbot brings in a lot of customers or sales. It’s important to figure out a pricing plan that’s fair for both you and your clients.

Still, the best option for you will depend on your specific needs and budget. Here’s most common model;

Software for Creating Chatbots: For businesses looking to set up a simple chatbot with ease, this route is ideal, especially if you’re keen on avoiding any coding. Platforms provide ready-to-use templates along with a user-friendly drag-and-drop interface, enabling the creation of a chatbot much easier.

It can cost up to $500 monthly, depending on the features you require.

Hiring Chatbot Development Agency Services: When any business requires a chatbot equipped with special functions, turning to a development agency could be the way to go. This choice suits those lacking the technical know-how to craft a chatbot on their own.

The cost might be between $1,000 and over $50,000, based on features for chatbot design.

Building Chatbots Building Yourself: Opting for this method is pricy, yet the new chatbot can be easily customizable when required.

It would cost you from $10,000 monthly to a substantial sum for the complete project.

Types of Chatbot Services to Offer

Your agency can offer many different chatbots. Some chatbots can answer common questions, while others can chat more naturally with people, making recommendations or even booking appointments. You might also create chatbots that can talk in different languages or send customers special offers.

Offering a variety of chatbots can attract more businesses to your agency.

Here are the examples of chatbots;

1. Informational Chatbots:

Strengths: Perfect for answering frequently asked questions (FAQs), providing basic information about products or services, and streamlining customer support.
Use Cases: Great for e-commerce sites, banks, and telecom companies.

2. Conversational Chatbots:

Strengths: Engage in more natural conversations, understand user intent, and offer personalized recommendations or complete transactions.
Use Cases: Ideal for sales and marketing teams, helping customers find the right products or services, and even scheduling appointments.

3. Multilingual Chatbots:

Strengths: Cater to a global audience by offering support in multiple languages, breaking down language barriers, and improving customer experience.
Use Cases: Businesses with international customers or operating in multilingual regions.

4. Lead Generation Chatbots:

Strengths: Qualify leads by gathering information from potential customers, automate appointment setting, and capture valuable data for marketing campaigns.
Use Cases: Perfect for B2B companies or businesses looking to generate qualified leads.

5. Transactional Chatbots:

Strengths: Process customer orders, and payments, and manage returns directly through the chatbot interface, offering a seamless purchasing experience.
Use Cases: E-commerce businesses, airlines, and ticketing services can benefit greatly.

You need it for WhatsApp or Facebook Messenger, or maybe you need it for offering services to clients.

You will need a team

Creating chatbots isn’t a one-person job. It’s a team job. You need a developer, strategist, marketing head, and more. It’s complete team work.

You’ll need people who can write the chatbot’s conversations, designers to make the chatbots easy and enjoyable to use, and tech experts to build and keep the chatbots working smoothly.

A great team will have different skills but share the goal of making the best chatbots for your clients.

Choosing the right chatbot development tools is important

There are many tools to help you build chatbots, from simple to more advanced coding tools. You have to think about what kinds of chatbots you want to make and choose tools that best suit those needs.

Choosing the right chatbot development tool helps to have a more efficient and successful chatbot.

Here’s how to check for tools for purchasing them;

Check your needs first:

Chatbot Complexity: A simpler chatbot can be built with drag-and-drop tools while for a complex one, you must need a proper development tool that may have coding.
Technical Expertise is also a must: If your team has limited coding experience, user-friendly interfaces are ideal. For advanced customization, coding platforms offer more flexibility.
Budget: Many tools have free or limited free tiers, while others have paid subscriptions with varying functionalities.

Marketing and Sale of your chatbot agency

To generate more leads you can market your chatbot agency in different ways after you launch your chatbot agency. You have multiple options on the plate The best way is to reach out to new clients.

You might use social media, create informative blog posts, or even attend business events to meet potential clients.

The goal is to show businesses how your chatbots can help them attract and keep customers, making their operations more efficient and boosting their sales.

Here are some effective ways to market your chatbot agency and attract potential clients:

Content Marketing:

Blog: Create informative blog posts about the benefits of chatbots, different chatbot applications across industries, and case studies showcasing your successful chatbot projects.
Ebooks: Offer downloadable ebooks or whitepapers on chatbot development trends, best practices, and ROI (Return On Investment) calculations to establish your agency as a thought leader.

Use social media marketing:

Targeted ads: Run social media ad campaigns on platforms like LinkedIn and Facebook to target decision-makers at your ideal client companies. Showcase your chatbot expertise and target specific industries you specialize in.
Organic engagement: Build a strong social media presence by sharing informative content, industry news, and chatbot success stories.
Join relevant groups: Engage with relevant industry groups on LinkedIn or Facebook to connect with potential clients and build relationships.

Website SEO optimization:

Clear Value Proposition: Ensure your website clearly communicates the value proposition of your chatbot services and the problems you solve for businesses.
Client Testimonials: Include positive testimonials from satisfied clients to build trust and credibility.
Case Studies: Showcase successful chatbot projects you’ve completed for clients in different industries.

Other strategies you can follow

Public speaking: Participate in industry events, conferences, or webinars to present on chatbot development and its applications.
Partnerships: Collaborate with marketing agencies or complementary service providers to reach a wider audience.
Free consultations: Offer free consultations to potential clients to assess their needs and demonstrate your expertise.

By implementing a comprehensive marketing strategy that combines these tactics, your chatbot agency can effectively reach its target audience, generate leads, and convert them into paying clients. Conversational marketing is also a really good way to acquire new customers.

Challenges in the chatbot industry

Like any business, running a chatbot agency can have its pros and cons. Technology changes quickly, so you need to keep learning and adapting fast.

You might face a really tough competition. Many small players can offer something great. So staying focused, being creative in solving problems, and keeping an eye on future trends can help you overcome these challenges.

Here we are mentioning a few challenges;

Conversational Limitations
Lack of Personalization
Data Security and Privacy Concerns
Limited Functionality
Cost of Development
Integration Challenges
Measuring ROI Return On Investment

Follow future trends in chatbot technology to be on top

The world of chatbots is always changing fast. The Future trends might include chatbots that understand and respond in more human-like ways or can handle much more complex tasks. Staying ahead of these trends and adding new technologies to your services will keep your agency ahead of other service providers.

Make sure to always highlight your unique selling points to your audience.

Companies prefer automation. In 2024 chatbot business will become widespread. Only those chatbot companies will survive who will follow the future trends.

According to Gartner, 50% of enterprise companies (like Google, IBM, and Facebook) will spend more money each year on chatbots than mobile apps.

Mostly future chatbot companies will try to use them for helping to assign new roles to teammates, monitor reports, and gather leads.

Why did we start Chepher (Facebook Messenger chatbot agency)?

At Chepher, we saw the potential of chatbots in revolutionizing the way businesses interact with their customers. We believe that AI-driven tools like chatbots can enhance customer experience and improve business efficiency.

We started our Facebook Messenger chatbot agency in 2016, and since then, we have helped numerous businesses grow by implementing personalized and effective chatbot solutions.

Now, Clepher helps agency owners launch their own chatbot agencies and provide high-quality chatbot services to their clients. We have taken the first step towards democratizing the chatbot industry, and we are proud to see more businesses taking advantage of this game-changing technology.

Bots are the New Apps…”

“Bots are the new apps”, said Satya Nadella (CEO, Microsoft) during a nearly 3-hour keynote. Sketching his vision for the way humans will interact with machines in the years to come.

This drove us to start the chatbot business. It can do really well at Facebook messenger marketing.

A review from software advice about our intuitive chatbot builder.

“Clepher is the future of chatbots. With an easy-to-use visual builder, users can drag and drop your bot in just a few clicks. Staff members can integrate your chatbot with your stack, by leveraging 50+ native integrations.”

Launch Your Own Chatbot Agency

Now, you have two options; either go through all above mentioned steps, learn from your mistakes and start a chatbot agency OR let Clepher take care of the technical aspects and start your own chatbot agency today.

Clepher’s platform is intuitive and user-friendly, allowing you to easily create custom chatbots for your clients without any coding or technical knowledge. With our extensive partner network, you’ll also have access to resources and support to help grow your agency.

Sign up now and start creating impactful chatbot solutions for businesses of all sizes. Let’s change the way businesses interact with their customers together!

Wrapping up

So when are you making your first chatbot?

Starting the chatbot industry is not an easy task. It requires a lot of hard work, dedication, and investment.

You must have patience, and a real focus is required to get into the chatbot industry. By following our tips and tricks you may able to get into this industry smoothly.

As we are in this business we know how much hard work it will take to be on top. If you have any queries about it, do share them with us. We will be happy to serve you.

Tell us, what’s your biggest challenge to start a chatbot industry?

Founder Clepher