According to a podcast featuring Billy Bateman, he and his guest talk about how marketing and sales are data-driven. Even more so when it comes to chatbots. He found that an online business can increase conversions by 50% simply by adding a chatbot into its marketing strategy. If your business is still avoiding integrating chatbots into its marketing efforts, now might be the time for you to reconsider. Because the proof is staring you in the face…
See, chances are, you’ve already encountered some form of chatbot in your life, whether it be an automated customer service representative or something similar. Their success is that they provide the quickest and most convenient way to complete a task. While many people still think of them as gimmicks, chatbots are integral to businesses’ marketing strategies. They can make your business more efficient while also improving customer experience, which will lead to increased conversions and profits! According to Facebook, its Messenger service now has more than 2.4 Billion active monthly users who send billions of messages every day. Customers no longer care about speaking to a real person as long as they instantly get the information they need.
Read on, and we’ll cover why you should implement chatbots into your marketing strategy, how to implement them, and case studies of businesses that have already done so.
Why Should You Use Chatbots?
Chatbots are especially beneficial for small to medium-sized companies, mostly of smaller customer service teams with limited resources to help customers effectively, or companies that do not have time to manually answer questions asked by their customers. Chatbots can provide quick, accurate answers to many frequently asked customer service questions in a fraction of the time it would take for a customer service agent or representative to do so. By adding a chatbot to your business you not only increase conversions, but you greatly improve the user journey. Which in itself will increase your conversions again
Chatbot technology has also become much more advanced in recent years. While they were once able to answer only simple questions, chatbots can now help customers check account balances, schedule appointments, and engage in e-commerce transactions. In some cases, chatbots have even been programmed to identify emotions through their conversations, enabling them to provide a personalized experience for each customer.
Why should you Use Chatbots in Your Marketing Strategy?
As mentioned earlier, customers nowadays are becoming increasingly impatient. They want answers to their questions within seconds, not minutes or hours. While your customer service team can handle simple queries that require little human thought, chatbots could be programmed with keywords and phrases that enable them to answer more complex questions in a fraction of the time it would take for your customer service team to answer them. That’s why adding a chatbot to your business website will automatically improve conversions
The first thing that you should do is list all the standard customer service queries that your customers ask daily. Once they have been identified, your chatbot can be programmed to address them immediately without human intervention. You can also use them for more creative purposes, such as personalizing the buying experience for each customer. For example, if a customer mentions that they were referred to your business by a friend or family member, you can program the chatbot to recognize the mention and respond with a message of appreciation before redirecting it back to the more complex queries.
There is no doubt about it: using chatbots in your marketing strategy will enhance your brand’s image and increase conversion rates, leading to an influx of new customers. Take your time to experiment with different chatbots, and you’ll indeed find the perfect one for your business.
The Benefits of Using Chatbots for Conversions & Profits
The use of chatbots in marketing is still in its infant stages, but it’s becoming more widely used as time goes by. In fact, we see that businesses that use chatbots in their marketing efforts have a higher conversion rate than those that do not.
The benefits of using chatbots to increase conversions and profits are numerous:
- Chatbots can be easily integrated into almost any business website, making your company appear more technologically advanced. This will generate the trust of your customers because they will know that you are keeping up with technological advancements.
- Chatbots can be used to automate the answering process, which means less human intervention and, therefore, faster responses for your customers. This can also help save costs since small businesses often have smaller customer service teams with limited resources.
- The use of chatbots enables you to maintain a direct line of communication with your customers outside of regular business hours. This is very important as many customers will need to contact you for technical support at odd times during the day, weekends and holidays. Instead of waiting until the next workday, they can receive a response from your chatbot immediately, which eliminates any frustration they may have towards your company.
These are only some of the many benefits that chatbots can provide your business with. As you can see, they make staying connected to your customers much easier and more efficient. The best part about this is that you don’t necessarily need any programming skills to implement them into your marketing strategy.
Using Chatbots to Improve Customer Experience
Chatbots are not an end-all-be-all solution for businesses. They can certainly go a long way in customer engagement and improving customer experience, but they need to work with human resources to best engage customers and provide the most value. Matching each chatbot with a highly skilled representative might be your most valuable virtual asset.
By implementing chatbots into your marketing strategy, you can reduce costs while increasing conversions, inevitably leading to increased profits. While the initial cost of implementing chatbots might be high, the return on investment over time is sure to provide a solid ROI.
As we’ve already established, chatbots allow companies and organizations to become more efficient and scalable than ever before. This is extremely important for small to medium-sized companies as they can use chatbots to handle the tasks that would otherwise require human resources, thus freeing up those employees to engage with customers in a more meaningful way.
Instead of wasting time on menial tasks such as answering emails and phone calls from customers who have already been answered by a chatbot, employees can spend more time engaging with customers and providing accurate information to help them make a purchase or discover new services the business offers.
How to Use Chatbots To Improve Your Business
Businesses can implement chatbot technology by following these 3 steps: 1.) figuring out what your chatbot should focus on, 2.) integrating the bot into your marketing efforts, 3.) collecting feedback, and measuring the benefits. Let’s dig in and see how a business is using a chatbot to increase conversions:
Step 1: Figure Out What Your Chatbot Should Focus On
When implementing a chatbot, the first thing you need to do is to determine what your chatbot should focus on. Are you trying to increase online sales or build brand awareness? Once you’ve determined that, you can begin creating your bot and decide which questions your chatbot should focus on to achieve your marketing goals.
Step 2: Integrate Your Chatbot Into Your Marketing Efforts
Once you’ve decided what you want your chatbot to focus on, the next step is integrating it into your marketing efforts. This includes creating a strategy that outlines how you plan to use the chatbot and how you plan to measure its success. For example, if your chatbot is designed to increase online sales, consider setting up a series of conversations revolving around purchasing products and services from your company.
Step 3: Collect Feedback & Measure the Benefits
Chances are good that once you’ve integrated your bot into your marketing efforts and started interacting with customers, you’re going to find yourself bombarded with questions and comments. This is an excellent thing because by monitoring your customers’ reactions and feedback, you’ll be able to continually improve your chatbot and ultimately increase sales through increased conversions.
How Chatbots Can make your Business Conversions Soar!
If you’re still on the fence about using chatbots in your marketing strategy, consider how much time it would take to manually answer all of the questions people ask. By answering customer requests through a chatbot, you can significantly reduce the amount of time spent on menial tasks, free up employees to focus more on customer engagement, and provide valuable advice and information that will lead to increased conversions and ultimately increase profits.
Chatbots allow businesses of all sizes to become more efficient as they reduce or completely eliminate the need for human resources, freeing those employees to engage with customers in a meaningful way. By using chatbots, companies can deliver excellent customer service without increasing overhead or expenditures. Customers benefit from chatbots because they’re usually cost-effective and provide a better solution than traditional customer service channels such as email and phone calls. While the initial cost of implementing chatbots might be high, the return on investment over time is sure to provide a solid ROI for your business.
Examples of Businesses Seeing Increased Conversions With Chatbots:
Here are a couple of examples where a business used a chatbot to increase its conversions.
DocuSign: A Digital Signature Service
DocuSign is a digital signature service that offers businesses of all sizes the ability to handle contracts and agreements digitally, rather than printing them out and faxing or mailing them back and forth. Businesses can simply create an account on the website, upload their contract or agreement, and then send it to a customer or client for them to sign using DocuSign’s chatbot.
When you send the contract through the chatbot, your customer can review and edit any of the terms in the agreement before signing it. Once they have signed off on the document, they can choose a delivery method that works best for them, and DocuSign will handle the rest.
This service is beneficial to businesses because they can automate a process that would otherwise be time-consuming and take up valuable resources, such as an employees’ time or paper and ink for printing contracts. Not only does this save your business money, but it also saves your customer’s time by making the contract signing process much faster and more convenient.
H&M: Maintain Transparency with Customers
H&M is an online retailer that uses chatbots to help customers find exactly what they’re looking for without relying on customer service representatives or sales associates in-store. These chatbots are extremely helpful because they allow customers to search through products and view product information and images independently, rather than having to wait for a sales associate to provide them with information.
This is more convenient for customers because they can quickly find items that interest them without feeling rushed or pressured by a sales associate, and it’s also beneficial for H&M because it reduces overhead costs of having to pay for multiple sales associates to provide information and leaves customers feeling satisfied with their shopping experience.
Instacart: Increase Efficiency and Customer Service
Instacart is a grocery delivery service that allows customers to order groceries online and have them delivered straight to their homes, rather than going out and finding the items themselves in a store. The beauty of this model is that when you place an order with Instacart, all of your groceries are professionally packaged and delivered to your home, along with all of the items you need for recipes or cooking at home. This allows customers to save time because they don’t have to waste hours looking for (and gathering) the ingredients that would typically be used in a recipe at their local grocery store.
The service works by allowing customers to either create an account and use it to place their order or to place an order through the website and then provide the Instacart chatbot with information about specific recipes. Once you’ve given all of your information, the chatbot will send you a list of ingredients that you would need for each recipe, along with their corresponding recipe card. This means that customers can order all of their groceries and ingredients for a recipe with just one click of the button, which is highly convenient.
This saves customers time because they don’t have to waste hours going from store to store in search of specific ingredients, and it also allows them to quickly create a grocery list for recipes before making their trip to the grocery store. It saves Instacart money because, without the help of traditional sales associates to gather ingredients for a recipe, all that is needed is a delivery person who can transport items from the store and deliver them to the customer’s home.
Tips on Getting Started with Chatbots in
There are a few things that you should keep in mind when implementing chatbots into your sales and marketing strategy:
- First, make sure that the tone of your bot matches the way you want customers to perceive your brand;
- Second, make sure that the content delivered by the bot is relevant and valuable for customers;
- Third, don’t be too pushy;
- Fourth, make sure that the end goal of your chatbot is to provide immediate and valuable information and not just sell arbitrary products.
These tips will help you ensure that your business successfully integrates a chatbot into its sales strategy.
There are so many benefits to using chatbots. Not only do they increase conversion rates by 50%, but they also make customers happier and reduce overhead costs for your business. This, in turn, will help you maintain a successful business and allow you to continue growing as an organization even after you’ve implemented bots into your sales strategy. So don’t wait another minute! Implement chatbots today and see your sales skyrocket!
Conclusion on Improving Conversions with Chatbots
It’s safe to say that nearly everyone has heard of chatbots, even if they haven’t actually engaged with one. For the purposes of this article, we’ll define a chatbot as an automated service that can instantly respond to your customer’s questions or concerns without you having to be involved every step of the way. They are software programs designed for one specific purpose: to provide a solution or at least a response to a customer’s question or issue. They’re accommodating for businesses of all sizes as they allow customers 24/7 access to help from real people instead of relying on email and phone calls, but how exactly can they be used to improve conversions?
Chatbots are primarily designed to provide customer service. When you have websites with hundreds or even thousands of potential questions, chatbots are the perfect solution for answering them quickly and efficiently without investing in additional human resources. On top of that, businesses can collect valuable data by monitoring the responses provided by their chatbots so they can continually improve upon them and increase conversions in the long run.
Thanks to chatbots, customer service has never been more straightforward as long as you have the platform necessary to create one. They’re especially helpful if you work with large volumes of potential customers daily, but even small businesses can see success by using bots to provide easy solutions that can ultimately improve conversions and increase profits in the long run.