21 Bio Tips & Ideas for Instagram in 2021 (and Beyond)

Stefan van der VlagBest Practice, General, Guides & Resources


Ready for some Instagram Bio Tips? A good Instagram bio is essential for achieving any sort of social media marketing goal. It’s the first thing that catches a user’s attention when they visit your profile on Instagram. Also, it serves as a gateway to learning more about you and whether you’re trustworthy. An effective Instagram bio is one of the most underutilized yet powerful tools for increasing a professional IG presence.

The good news is that you don’t need to go on some sort of bio-writing spree. We’ve done all the hard work for you and compiled a list of 21 Instagram bio ideas below. These are submitted by various individuals, so there’s no continuation of what one person has written over another. Instead, each of these bios demonstrates a different way to present yourself or your brand. You can take a look at the following ideas and choose which ones fit you best!

Why You Should Optimize Your Instagram Bio

An optimized Instagram bio is a wise choice because it’s a chance to attract new followers and gain exposure for your account. A well-written profile description will make an initial impression on users, which can be the difference between someone clicking through to view your profile or leaving your page without looking back. In order to make an impact with only a few words, be sure to include trendy hashtags in your Instagram bio so it’s easier for the user to find you. Be creative with this section and use it as an opportunity to highlight your personality or what sets you apart from the competition.

Types of Instagram Bios

There are several types of bios that can be written on Instagram, but most fall within these five categories:

Hashtag-heavy bio:

If you want to be found via search, this type of profile description is the one for you. This Instagram bio utilizes popular hashtags as a way to catch the eyes of distinct groups of users and reach a wider audience. The end goal here is to generate more followers and likes on your page by bringing in new traffic.

Surprise bio:

If you want to be clever and quirky, this type of write-up is the one for you. This Instagram bio uses an unexpected or humorous approach to make a point about who the account owner is or what they seek to accomplish on IG.

Iconic quote bio:

If you want to make your IG page more memorable, choose this type of bio. This one is written in the form of an iconic quote, and it’s often paired with an image. Famous quotes can help get to know you better while also showing off your intelligence.

Funny bio:

If you want to be honest about who you are or what you’re about, this type of bio is the way to go. This Instagram profile description uses wordplay and humor to get the point across quickly and effectively. A funny bio can help you stand out from your competitors even if you’re new.

Profession-driven bio:

If you want to promote a product or service, this type of profile description is the one for you. This type of description capitalizes on hashtags that are related to your brand or business, making it easier to show up in relevant searches. Since these hashtags are often used by real users looking for businesses like yours, you’ll gain access to a new audience with this approach.

That said, let’s dig into the following 21 Instagram bio ideas that can help you make the most of this important Instagram section!

21 of the Most Effective Instagram Bio Concepts for 2021 (and Beyond)

Tip #1:

Add a relevant Instagram call to action! For instance, Email Support for your Direct Messages? Send me “GROWTH” for assistance.

Tip #2:

Include a DM Autoresponder in Your Instagram Bio. If someone asks you via Direct Message if you are open to growth, for example, you may set up an automated response that tells the individual more about yourself and what you do (see tip #1). Clepher helps you do this.

Tip #3:

Customize your Instagram bio with unique hashtags. This helps you connect and interact with individuals who may not follow you on Instagram or participate in your current Instagram marketing strategy.

Tip #4:

Add a bespoke Instagram username to your bio on Instagram. That way, people looking for someone to connect with on Instagram can do so in an easy fashion!

Tip #5:

for Instagram Bio: Include links to YOUR real website. Don’t use services like “LinkInBio” or “Linktree,” as they aren’t your official site.

Tip #6:

Use emojis in your bio. Because Instagram Bios are restricted to a small number of lines, you can easily include emojis between words to create an Instagram Bio that is both more appealing and directs the user’s attention towards keywords and phrases.

Tip #7:

Break up your Insta Bio into smaller sections. Line breaks can improve the visual appeal and readability of a bio.

Tip #8:

Using Instagram Shoutouts as Instagram bio ideas is a great idea. You may use Instagram shoutouts to promote your account or increase your Instagram marketing efforts by offering them to individuals or businesses.

Tip #9:

Include a sign-up for your email newsletter! Even if the algorithm changes, you may contact your fans by collecting their emails. Hint, you can collect email addresses via our Instagram chatbot. This keeps them inside the IG ecosphere, which means less friction and higher conversions.

Tip #10:

Concentrate on the first line. Because Instagram bios are restricted to a few lines of text, the first sentence must be on point and convey your value proposition.

Tip #11:

Use email and phone buttons. Social Media is about connecting with people on a personal level, so having Instagram email and Instagram call buttons will help you interact with your followers in an interpersonal manner. Best of all, these buttons don’t take up space on your Instagram bio.

Tip #12:

Don’t include irrelevant Instagram hashtags in your Instagram bio. Because you’re restricted to a maximum of 100 characters.

Tip #13:

Use your finest image. Request suggestions from your network or followers on Instagram which photo they like the most.

Tip #14:

Look at Instagram bios to get ideas for your own Instagram bio! There are a lot of cool Instagram biographies on the platform that you may utilize as a source of inspiration for creating your own.

Tip #15:

Include relevant keywords in your bio. Because Instagram search is a feature that more people use than you might think, take advantage by including phrases that potential clients could search for to find you on Instagram search results.

Tip #16:

Use humor in your Instagram bio to make it more interesting. Add some personality and a little humor to the mix to make it more enjoyable.

Tip #17:

List your top three accomplishments. People enjoy doing business with individuals who have previously succeeded. To determine if they want you on their team, potential customers may look at your Instagram bio and see what you’ve done!

Tip #18:

Ask for feedback on your Instagram bio. It’s not what YOU think about YOUR bio that counts, but rather what others believe. As a result, place a higher premium on receiving and acting upon input from Instagram users.

Tip #19:

Add talents to your bio. Instagram is a platform where you may demonstrate your abilities in order to attract people who require those services and talents. “Instagram expert, blogger, educator, speaker” is one example.

Tip #20:

Mention your target market. If you wish to connect with a particular sort of individual, make it clear right away.

Tip #21:

Include your location in your bio. Instagram isn’t only for connecting with people from all around the world; it’s also for connecting with local businesses and services. Including your city in your Instagram bio is a fantastic method to bring in new business (and potential Instagram pals).

Bonus Tip:

Add a personal touch to your Instagram bio. Instagram is a platform that allows you to interact with your real friends and followers. So, in an Instagram bio, tell them something personal about yourself. “I’m addicted to pizza” is a good example.

Combine These 21 Tips with an Instagram Chatbot

Instagram chatbots advertised in the Instagram bios will help you connect with your fans and make the interaction more interesting. When it comes to Instagram, chatbots are the future. Although these tips on how to write a cool Instagram Bio are cool. Over at Clepher, we think it’s better not to spend all your precious time on writing the best bios – instead, try to promote your Instagram chatbot wherever you can in your bio and posts. Get them in your chatbot, and you have a bigger chance to convert them to a lead or a sale. You know, what matters the most!

Final thoughts Bio Ideas for Instagram

Although Instagram bios are limited in length and space, they can be optimized and used to convey a good level of personality and agenda. There isn’t any right or wrong way to structure an Instagram bio. So, feel free to come up with your own creative method for making the most out of each line you have available. In this post, we went over 21 tips for creating incredible Instagram bios in 2021. Instagram is an effective platform for marketing and meeting possible consumers or clients on Instagram.

Another approach to get your Instagram marketing efforts off to a good start is with an Instagram Instagram bio. Typically, an Instagram bio will include a personal sentence or phrase that makes potential users interested. Moreover, you might like to include your email address or another means of direct contact. There are countless ways to use words in your bio; you just need to think creatively and come up with something which applies to your brand.

Do you have any Instagram bio inspiration or ideas of your own? Please leave a comment and share them with us if that’s the case.

Conquer Black Friday with Your Instagram and Messenger Chatbot!


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