How To Build A Powerful Lead Qualification Chatbot

11 MIN READ

Chatbots are a fairly new technology but they’re already everywhere. They’ve been integrated into everything from the internet to your phone, to business websites, and even museums. One of the most common uses for these bots is lead qualification. Helping companies identify potential customers and giving them a chance to fill out a form or make a purchase. This article will explore some of the ways that chatbots help with lead qualification. So hopefully you can see if they, chatbots doing lead qualification, might be right for your own business!

1. What are chatbots

Chatbots are computer programs that can use a decision tree approach, or artificial intelligence (A.I.) to simulate conversation with humans via text. They are designed to respond in ways that make the user feel like they’re having a conversation with one of their peers. A chatbot is not just a singular type of thing, there are actually 2 types: rule-based (decision tree) and machine learning (A.I).

Rule-based chatbots work by responding in a pre-programmed way to specific keywords, phrases, or gestures from the user. These are the most common chatbots. Machine learning chatbots, on the other hand, are built off an algorithm that allows them to learn from their interactions with you and other users. Think of it as like having a personal assistant. A great example would be Apple’s Siri, or Amazon’s Alexa.

2. How do you create your own chatbot?

First, you’ll need to sign up for a Clepher account. Once logged, to create your chatbot, click on the ‘Create New Bot’ button in the top left of the screen. This will guide you through the process of setting up your chatbot and attaching it to your Facebook business page. Once on Page-Level, or Chatbot Level if you will, you have the ability to further customize your chatbot as per your needs. The beating heart of your chatbot, the area where you set up your messages, sequences, and broadcasts is called the Flow Composer. From there, you can customize your chatbot according to what it is you want it to do.

Here’s a great little overview of what the Flow Composer and the other automation features inside Clepher allow you to do.

3. The benefits of using a chatbot for lead qualification

A chatbot is a great way to generate qualified leads because they’re inexpensive. I mean, they generate leads 24 hours a day, 7 days a week, and they have the potential to reduce or even eliminate the need for human employees to serve on your website. You can even personalize your chatbot so that it reflects your business and culture. They can be integrated with other systems, like CRMs or email autoresponders to send out information. They can also be used in conjunction with email marketing, which can make lead qualification simpler than ever before. While you do have to set up your chatbot and make sure it’s connected to all of your other systems, once that’s done, it can run on autopilot. Allowing you to focus more energy on closing customers.

Chatbots are able to interact with people and read from pre-made information sets in order to better qualify leads. This is great for when someone is searching for an answer online or looking at one of your products but they aren’t quite ready to buy yet. They allow you to provide potential customers with the information they need before sending them away filling out some kind of form or making a purchase.

4. How do chatbots help with lead qualification

The single most important thing that a chatbot is able to do when it comes to lead qualification is ask the right questions. The ultimate goal of lead generation and qualification is to make as many sales as fast as possible, not just get as many leads. After all, nobody says “No” to money. In order for your chatbot to be successful in generating qualified leads, it needs the intelligence and the tools needed to be able to ask the right questions at the right time. Chatbots are also helpful in this regard because they are easier and more convenient for potential customers than having someone call them or email them back.

Lead qualification is one of the most important aspects of any business. The more leads you generate, the more potential customers your company has to offer products and services to. Lead generation and qualification are two different things, but when it comes to using a chatbot for lead qualification, they are very much intertwined. A successful chatbot should be able to ask relevant questions in order to qualify leads while also generating them as fast as possible.

Personalization is Key with Lead Qualification:

Personalization is the way of the future and it’s important that you understand this before designing a lead qualification process for your chatbot. The more personalized your chatbot’s process is, the better chance it has at making qualified leads and generating them quickly. Your potential customers will appreciate knowing that they are getting to talk to actual people from your company, which is why personalizing your chatbot will make such a difference in how well it qualifies leads. A marketing assistant isn’t much help if they can’t get an accurate reading on their customer’s needs and wants. This means that you need to record all kinds of information about each potential client before allowing them through into the sales funnel, including what keywords they’ve searched for, location, and even their social profiles.

This is because Lead qualification is all about finding “the right lead at the right time” – that one client who will be most likely to become a customer. While this may sound like an easy feat to accomplish, it can be difficult if you are trying to do it alone. A chatbot helps by asking better questions than you ever could by yourself and gathering more information from potential clients in order to qualify them on the spot. The goal of your chatbot should be not just to generate leads but also qualified leads that actually turn into customers!

Walk a Mile in The Shoes of Your Customer

Developing a chatbot for lead qualification requires you to think long and hard about how potential customers experience your product or service. The better they understand all aspects of it, the more likely they are to follow through with a sale. Again, remember that the whole point of your sales and marketing process is making as many qualified sales as possible, not just getting as many leads as possible.

Owners of larger businesses tend to throw money away on poorly qualified leads in an effort to sell their products or services faster but this strategy actually does more harm than good in the long run. The difference is that larger businesses can spend that money, but the fact remains that most people won’t respond well when sold to and will end up never buying anything from your company again! That’s why small and medium businesses should put more focus on generating quality leads, that can be qualified automatically.

Sometimes a chatbot just needs to ask the right questions in order to qualify a lead. This is why it’s important to choose carefully when designing your chatbot’s qualification process. You should focus on asking the right questions and collecting the information that will help you target more potential customers moving forward. To get to the right questions you’ll need to walk a mile in your customer’s shoes. It all begins with you asking the right question: ‘How would I want my customers to qualify themselves?” From there you translate your thoughts into the right questions.

5. Why use Lead Qualifying Chatbots in Your Business?

So, why would you use a chatbot for lead qualification? By employing the use of this modern technology, you can drastically improve your ability to qualify leads in real time. All without being there. I mean, you ‘program’ the chatbot just once, send traffic to it, and it poops out qualified leads on a daily basis. You don’t have to be a genius to realize how powerful this can be.

As long as you’re aiming for high-quality leads, that is. You’ll want your chatbot to extract all the information it needs in order to qualify them and then, depending on what kind of business you run, send them down a path, or not. Maybe they just need some additional questions answered or maybe they are ready to buy right now! That’s why it’s so important that you choose wisely when designing the process for qualifying customers using a chatbot because one wrong move could potentially lead to an unhappy customer which means lost money in the long run.

Efficiency and Effectiveness of Chatbots in Lead Qualification

For most businesses, using a chatbot to qualify leads is more cost-efficient and effective than paying for manual labor. This doesn’t necessarily mean that your costs will be lower if you use a chatbot instead of human labor but it does have the potential to save you time and money in the long run. You’ll get better-qualified leads without having to spend extra money on qualifying people by yourself which is great. Chatbots are also much faster than humans which means that your customer won’t end up waiting a long time before the qualifying questions hit the conversation.

When it comes to lead qualification with chatbot technology some companies find it there best interest to simply collect more information about potential clients while other businesses prefer not wasting any time and want this new technology used as an opportunity for sales. While we’re at it, let’s just say both tactics work well (as long as they are used correctly) because, if you’re collecting more information about them then you’ll know exactly what their needs are and how to sell your products to them with less effort on your part. That’s why it is so important that you understand the various ways that a chatbot can be used for lead qualification purposes as we move forward.

6. Examples of how Chatbots That Qualify are used in the industry today

The moment a chatbot is asking you for more information, like your occupation, and the position in your company, you should already know that you entered a lead qualifying process.

An example of a bot that qualifies leads for an agent is the interactive chatbot from Zenkraft. This chatbot lives in the Facebook Messenger App and it was designed to help lead buyers and sellers with their buying needs, including product information and pricing.
Another example of a chatbot that qualifies leads is Braina, which is a smart virtual assistant that helps to qualify leads for sales. Sales reps can ask Braina questions that they normally have to go through their leads and clients. From there, the sales rep can then send a personalized email to the lead based on answers from Braina.

Having a chatbot qualify your leads for you, frees up your time so that you don’t have to waste time following up with people who aren’t interested in what you’re selling. By making sure that the people who are interested in what you’re selling get all of their questions answered by a bot, you’ll be able to spend more time working with new leads. Having someone else qualify your leads can create more opportunities for business if you let them!

7. Is a chatbot that qualifies leads right for your company?

In reality, the use of a chatbot for lead qualification is always going to depend on the type of company you run. For example, if you’re running a business that doesn’t need to work through a lot of qualifying questions then this might not be a good idea. Let’s say you’re selling razor blades as a subscription-based service. I don’t see how you would need Lead Qualification at all. But, if you’re trying to attract new clients in your SEO, Design, Ads, or Web Agency business, you’d be a fool not to have a lead qualification process new leads can go through. See, especially if you face a high level of competition or have many leads coming in at once then lead qualification through chatbots is just perfect!

Understanding the priority of lead qualification in your business operating plan or your motivation for using this technology is crucial before starting your chatbot. Make sure that you aren’t going through the motions without knowing what it all means for your bottom line and nothing more. However, as long as you keep these few things mentioned in this blog post in mind then I don’t think there should be any problems at all when using a chatbot for lead qualification purposes!

8. Tips to build a powerful chatbot that qualifies leads

Don’t focus on the qualifications, instead focus on the conversation.

Ensure that the person you’re talking to actively engages in the conversation rather than merely having it for the sake of it.

Pick a Messaging platform that you feel comfortable with.

If you have actually used a chatbot before then you’ll know what type of bot best meets your needs. We’d suggest Facebook Messenger because you can directly point your Ads into a Messenger conversation where your chatbot is qualifying leads and closing sales.

Build out the chatbot with content so that it can answer questions rather than just ask them.

This will help guide your users into giving you more information which will make qualifying easier for you.

Always remember to speak to your customers.

Speak to them as if they are people and not just data points or numbers on a spreadsheet. This will help your lead qualification process be more genuine and therefore work better for you in the long run!

Test out different types of qualifying questions to see which ones are worth keeping.

The idea is to make sure that you’re getting the most information possible from those who need it, but also don’t want to keep people who don’t need it around either. Try things out and find what works best for you and your business!

Always try to make it about a person rather than just your bot.

It’s easy to get stuck in the chatbot itself. You should always try to make it about a person rather than just your bot. It becomes more enticing for people when you do this and will help generate more lead quality.

Don’t be afraid to change or rework your Lead Qualification process.

You shouldn’t be afraid to change or rework your Lead Qualification process as time goes on. Technology is always changing so instead of worrying about building a specific message, focus on the overall goal that you want to accomplish!

Have fun with it!

Running a business can sometimes feel like it’s all work and no play but don’t forget why you got into this field in the first place. The human element of marketing never ever beats even the most advanced applications out there so make sure that you are having fun with your lead qualification bot as well!

9. 2 Most Common Mistakes When Building Lead Qualifying Chatbots

The most common mistake people make when designing their own lead-qualifying chatbots is not taking the time to build out the bot with content. This will help guide your users into giving you more information which will make qualifying easier for you.

Another common mistake many people make when designing their lead-qualifying chatbots is that they do not take the time to test out different types of qualifying questions to see which ones are worth keeping. The idea is to make sure that you’re getting the most information possible from those who need it, but also don’t want to keep people who don’t need it around either.

Just try things out and find what works best for you and your business!

Final Thoughts on Lead Qualifying Chatbots

If you are looking for effective ways to improve your lead qualification process… Or if you simply want to start with qualifying leads, then chatbots are a good place to start. A lot of businesses use bots as part of their marketing strategy and they can work wonders when it comes to getting the right people in front of you. In this article, we’ve covered some tips on how best to design your own bot that will qualify leads. We also shared some of the common mistakes people make when designing their own chatbot—so don’t forget them before creating yours!

The essential lesson from these ideas is that responding doesn’t automatically qualify someone, so exercise caution with follow-up questions or offers based on previous interactions. If you want more information about any specific ideas, feel free to reach out and ask questions. I’ll be more than happy to help with any questions you may have on this topic!

If you are looking to try out chatbots for lead qualification, we’d suggest using something like Facebook Messenger. These platforms have the customer and sales data that you will need for any business no matter how large it is! Whether you prefer an immediate start or taking time to learn more about the technology behind these bots, both options are fine!

Get Started with Clepher & try lead qualification for yourself!

Founder Clepher